Kraft vs Organic Valley:Which is more popular?
In September 2026, Kraft had more branded searches than Organic Valley among cream cheese brands worldwide. Kraft had about 201,000 branded searches, while Organic Valley had 14,800. Kraft made up 39.7% of all cream cheese brand searches we track, and Organic Valley accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about cream cheese brands, Organic Valley appeared in two of the five answers and Kraft in none.
Who do people search for more?
Kraft, about 14 searches for every 1 for Organic Valley
Who does AI mention more?
Organic Valley, mentioned in 2 of 5 answers, Kraft in 0
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Top cream cheese brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Organic Valley was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kraft did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tillamook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Organic Valley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oatly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bega0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nush0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cream cheese brands
5 answers
Asked ChatGPT
“Which cream cheese brand should I buy?”
Asked ChatGPT
“What are the best cream cheese brands?”
Asked ChatGPT
“What's the best cream cheese brand for everyday cooking?”
Searched Google, AI Overview
“whipped cream cheese”
Searched Google, AI Overview
“cream cheese spread”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Kraft or Organic Valley more popular in search?
This chart shows how often people search Google for Kraft and Organic Valley by name. Each line represents a brand's share of searches for all seven cream cheese brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kraft, Organic Valley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kraft | Oatly | Tillamook | Bega | Organic Valley | Nush | Anchor |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 41.6% | 5.6% | 3.7% | 3.1% | 3.1% | 1.4% |
| Nov 2025 | 45.9% | 37.7% | 6.2% | 3.4% | 2.8% | 2.8% | 1.2% |
| Dec 2025 | 48.6% | 32.6% | 8% | 3.6% | 2.9% | 2.9% | 1.3% |
| Jan 2026 | 39.6% | 39.6% | 8% | 3.6% | 4.3% | 3.6% | 1.3% |
| Feb 2026 | 40.5% | 40.5% | 8.1% | 3.6% | 3.6% | 2.4% | 1.1% |
| Mar 2026 | 37% | 45% | 7.4% | 3.3% | 3.3% | 2.7% | 1.2% |
| Apr 2026 | 35.3% | 43.2% | 8.7% | 3.9% | 3.9% | 3.9% | 1.2% |
| May 2026 | 35.3% | 43.1% | 8.6% | 3.9% | 3.9% | 3.9% | 1.4% |
| Jun 2026 | 35.3% | 43.1% | 8.7% | 3.9% | 4.7% | 3.2% | 1.2% |
| Jul 2026 | 34.3% | 42% | 10.3% | 4.6% | 4.6% | 3.1% | 1.1% |
| Aug 2026 | 39.3% | 39.3% | 9.6% | 4.3% | 3.5% | 2.9% | 1% |
| Sep 2026 | 39.7% | 32.6% | 17.9% | 3.6% | 2.9% | 2.4% | 0.87% |
How has the Kraft and Organic Valley comparison changed over the last 12 months?
3 findings
- Kraft was ahead of Organic Valley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kraft’s share of searches among cream cheese brands worldwide moved from 41.6% to 39.7%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Organic Valley’s share of searches among cream cheese brands worldwide moved from 3.1% to 2.9%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
How did search popularity change for cream cheese brands worldwide in September 2026?
2 changes
In September 2026, Organic Valley lost share of searches among cream cheese brands worldwide, from 3.5% to 2.9%.
Estimated monthly branded searches for Kraft worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kraft’s and Organic Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kraft
1 branded search term
- kraft
Organic Valley
1 branded search term
- organic valley
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