Brandwave

How popular isOatly in search?

In September 2026, there were an estimated 165K branded searches for Oatly worldwide which held steady over the last 12 months. Oatly holds 33.3% estimated Share of Search among cream cheese brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kraft40.6%
  2. Oatly33.3%
  3. Tillamook18.3%
  4. Bega3.7%
  5. Nush2.4%
  6. Anchor1.6%
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Which cream cheese brands compete with Oatly?

Oatly against cream cheese brands worldwide, by month

Share of Search by month for Kraft, Oatly, Tillamook, Bega, Nush. The figures are in the table below the chart.

View monthly share of search table
MonthKraftOatlyTillamookBegaNushAnchor
Oct 202542.8%42.8%5.8%3.8%3.1%1.7%
Nov 202547.1%38.7%6.4%3.5%2.8%1.5%
Dec 202549.9%33.5%8.2%3.7%3%1.6%
Jan 202641.2%41.2%8.3%3.7%3.7%2%
Feb 202641.7%41.7%8.4%3.7%2.5%2%
Mar 202638%46.3%7.6%3.4%2.8%1.9%
Apr 202636.4%44.5%8.9%4%4%2.2%
May 202636.4%44.5%8.9%4%4%2.2%
Jun 202636.8%45%9%4%3.3%1.8%
Jul 202635.6%43.6%10.7%4.8%3.2%2.1%
Aug 202640.4%40.4%9.9%4.4%3%2%
Sep 202640.6%33.3%18.3%3.7%2.4%1.6%

  1. 1.Kraft

    40.6%

    Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +0.3 points.

  2. 2.Oatly

    33.3%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -7 points.

  3. 3.Tillamook

    18.3%

    Held 3rd. 90.5K estimated branded searches, +123.5% vs prior month. Share +8.4 points.

  4. 4.Bega

    3.7%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Nush

    2.4%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Anchor

    1.6%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between Oatly and its closest rivals

Every comparison with Oatly

How has branded search demand for Oatly changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Oatly worldwide held steady at 165K.
  • Across the 12 months ending September 2026, Oatly’s estimated Share of Search among cream cheese brands worldwide decreased from 42.8% to 33.3%.
  • Across the 12 months ending September 2026, Oatly’s estimated Share of Search among cream cheese brands worldwide peaked at 46.3% in March 2026 and was lowest at 33.3% in September 2026.

How did search popularity change for cream cheese brands worldwide in September 2026?

  1. In September 2026, Tillamook gained estimated Share of Search among cream cheese brands worldwide, from 9.9% to 18.3%.

  2. In September 2026, Oatly lost estimated Share of Search among cream cheese brands worldwide, from 40.4% to 33.3%.

  3. In September 2026, Bega lost estimated Share of Search among cream cheese brands worldwide, from 4.4% to 3.7%.

  4. In September 2026, Nush lost estimated Share of Search among cream cheese brands worldwide, from 3% to 2.4%.

  5. Estimated monthly branded searches for Anchor worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

  6. Estimated monthly branded searches for Kraft worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

Where does Oatly compete?

Oatly is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Oat milk brands2nd of 624%Show ranking
Cream cheese brands2nd of 633.3%Shown above
Plant milk brands1st of 640.4%Show ranking
Milk brands1st of 642.1%Show ranking

How is Oatly measured?

Brandwave collects information about searches that people make online using Oatly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • oatly

Do you work for Oatly? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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