Meadow Fresh vs Oatly:Which is more popular by branded search?
In August 2026, Oatly had more branded searches than Meadow Fresh among milk brands worldwide. Oatly was estimated to have 165K branded searches compared to Meadow Fresh’s 3.6K, and held a 41.7% Share of Search versus Meadow Fresh’s 0.91%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Meadow Fresh or Oatly?
Compare the milk brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oatly, Meadow Fresh. The figures are in the table below the chart.
View monthly share of search table
| Month | Oatly | Alpro | Fairlife | Almond Breeze | Anchor | Meadow Fresh |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.6% | 32.4% | 21.7% | 3.6% | 1.6% | 1.1% |
| Nov 2025 | 44% | 29.3% | 19.7% | 3.9% | 1.8% | 1.2% |
| Dec 2025 | 43.8% | 29.4% | 19.6% | 3.9% | 2.1% | 1.2% |
| Jan 2026 | 39.2% | 32.1% | 21.5% | 4.3% | 1.9% | 1% |
| Feb 2026 | 41.1% | 33.6% | 18.4% | 3.7% | 2% | 1.1% |
| Mar 2026 | 44.3% | 29.7% | 19.9% | 3.3% | 1.8% | 0.97% |
| Apr 2026 | 39.5% | 32.3% | 21.7% | 3.5% | 1.9% | 1.1% |
| May 2026 | 39.6% | 32.4% | 21.7% | 3.5% | 1.9% | 0.86% |
| Jun 2026 | 42.2% | 28.1% | 23.1% | 3.8% | 1.7% | 1.1% |
| Jul 2026 | 37.8% | 25.2% | 30.9% | 3.4% | 1.9% | 0.82% |
| Aug 2026 | 41.7% | 27.8% | 22.9% | 4.6% | 2% | 0.91% |
| Sep 2026 | — | — | — | — | — | — |
How has the Meadow Fresh and Oatly comparison changed over the last 12 months?
3 findings
- Oatly was ahead of Meadow Fresh in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Meadow Fresh’s estimated Share of Search among milk brands worldwide moved from 1.1% to 0.91%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 11 months ending August 2026, Oatly’s estimated Share of Search among milk brands worldwide moved from 39.6% to 41.7%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for milk brands worldwide in August 2026?
2 changes
In August 2026, Oatly gained estimated Share of Search among milk brands worldwide, from 37.8% to 41.7%.
Estimated monthly branded searches for Meadow Fresh worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Meadow Fresh’s and Oatly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Meadow Fresh
1 branded search term
- meadow fresh
Oatly
1 branded search term
- oatly
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.