Brandwave

How popular isOrganic Valley?

In September 2026, people searched for Organic Valley by name about 14,800 times worldwide, a 22.3% increase from the previous year. These searches made up 3.6% of all global milk brand searches, placing Organic Valley fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about milk brands, Organic Valley appeared in two of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Organic Valley is the fifth most searched of 7 competitors and the most recommended in AI answers.

  1. OatlyShare of searches 40.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. AlproShare of searches 27%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. FairlifeShare of searches 22.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Almond BreezeShare of searches 3.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Organic ValleyShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st

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Top milk brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Organic Valley was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Organic Valley is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Organic Valley1st
  2. Fairlife2nd
  3. Oatly–
  4. Alpro–
  5. Almond Breeze–
  6. Anchor–
  7. Meadow Fresh–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fairlife3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Organic Valley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oatly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Almond Breeze0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meadow Fresh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about milk brands

5 answers

  • Asked ChatGPT

    “Which milk brand should I buy?”

    1. 1Fairlife

  • Asked ChatGPT

    “What are the best milk brands?”

    1. 1Organic Valley
    2. 2Fairlife

  • Asked ChatGPT

    “What's the best milk brand for everyday drinking?”

    1. 1Organic Valley
    2. 2Fairlife

  • Searched Google, AI Overview

    “lactose free milk”

    1. Searched Google, AI Overview

      “low fat milk”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

      Which milk brands compete with Organic Valley?

      Organic Valley against milk brands worldwide, by month

      Share of searches by month for Oatly, Alpro, Fairlife, Almond Breeze, Organic Valley. The figures are in the table below the chart.

      View monthly share of searches table
      MonthOatlyAlproFairlifeAlmond BreezeOrganic ValleyAnchorMeadow Fresh
      Oct 202538.5%31.5%21.1%3.5%2.8%1.5%1%
      Nov 202542.6%28.4%19.1%3.8%3.1%1.7%1.1%
      Dec 202542.1%28.2%18.9%3.8%3.8%2.1%1.1%
      Jan 202637.6%30.7%20.6%4.1%4.1%1.8%1%
      Feb 202639.7%32.4%17.8%3.6%3.6%1.9%1.1%
      Mar 202642.9%28.8%19.3%3.2%3.2%1.7%0.94%
      Apr 202638.1%31.2%20.9%3.4%3.4%1.9%1%
      May 202638.2%31.3%21%3.4%3.4%1.9%0.83%
      Jun 202640.3%26.9%22.1%3.6%4.4%1.6%1.1%
      Jul 202636.3%24.2%29.7%3.3%4%1.8%0.79%
      Aug 202640.2%26.8%22.1%4.4%3.6%2%0.88%
      Sep 202640.6%27%22.2%3.6%3.6%2%0.88%

      1. 1.Oatly

        40.6%

        Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.

      2. 2.Alpro

        27%

        Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.

      3. 3.Fairlife

        22.2%

        Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

      4. 4.Almond Breeze

        3.6%

        Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

      5. 5.Organic Valley

        3.6%

        Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

      6. 6.Anchor

        2%

        Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

      7. 7.Meadow Fresh

        0.88%

        Held 7th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

      Compare popularity between Organic Valley and its closest rivals

      Every comparison with Organic Valley

      10 comparisons

      How has branded search demand for Organic Valley changed worldwide over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Organic Valley worldwide rose from 12.1K to 14.8K.
      • Across the 12 months ending September 2026, Organic Valley’s share of searches among milk brands worldwide increased from 2.8% to 3.6%.
      • Across the 12 months ending September 2026, Organic Valley’s share of searches among milk brands worldwide peaked at 4.4% in June 2026 and was lowest at 2.8% in October 2025.

      How did search popularity change for milk brands worldwide in September 2026?

      5 changes

      1. In September 2026, Almond Breeze lost share of searches among milk brands worldwide, from 4.4% to 3.6%.

      2. Estimated monthly branded searches for Anchor worldwide rose 22.7% over 12 measured months, from 6.6K to 8.1K in September 2026.

      3. Estimated monthly branded searches for Organic Valley worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

      4. Estimated monthly branded searches for Alpro worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

      5. Estimated monthly branded searches for Meadow Fresh worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

      How are Organic Valley’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Organic Valley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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      How the Brand Demand Index is measured

      Where does Organic Valley compete?

      Organic Valley is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Cream cheese brands5th of 72.9%Show ranking
      Milk brands5th of 73.6%Shown above
      Creator with pink hair and a pink jacket

      Is Organic Valley your brand?

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