Brandwave

Organic Valley vs Tillamook:Which is more popular?

In September 2026, Tillamook had more branded searches than Organic Valley among cream cheese brands worldwide. Tillamook had about 90,500 branded searches, while Organic Valley had 14,800. Tillamook made up 17.9% of all cream cheese brand searches we track, and Organic Valley accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about cream cheese brands, Tillamook appeared in three of the five answers and Organic Valley in two.

Among cream cheese brands worldwide in September 2026

Who do people search for more?

Tillamook, about 6 searches for every 1 for Organic Valley

Tillamook 90.5K searchesOrganic Valley 14.8K searches

Who does AI mention more?

Tillamook, mentioned in 3 of 5 answers, Organic Valley in 2

Tillamook in 3 of 5Organic Valley in 2 of 5

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Top cream cheese brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tillamook was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Organic Valley was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tillamook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Organic Valley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oatly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bega0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nush0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cream cheese brands

5 answers
  • Asked ChatGPT

    “Which cream cheese brand should I buy?”

    1. 1Organic Valley
  • Asked ChatGPT

    “What are the best cream cheese brands?”

    1. 1Tillamook
    2. 2Organic Valley
  • Asked ChatGPT

    “What's the best cream cheese brand for everyday cooking?”

    1. 1Tillamook
  • Searched Google, AI Overview

    “whipped cream cheese”

    1. Searched Google, AI Overview

      “cream cheese spread”

      1. 1Tillamook

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Is Organic Valley or Tillamook more popular in search?

    This chart shows how often people search Google for Organic Valley and Tillamook by name. Each line represents a brand's share of searches for all seven cream cheese brands we track, month by month, from English-language searches worldwide.

    Organic Valley and Tillamook among cream cheese brands worldwide, by month

    Share of searches by month for Tillamook, Organic Valley. The figures are in the table below the chart.

    View monthly share of searches table
    MonthKraftOatlyTillamookBegaOrganic ValleyNushAnchor
    Oct 202541.6%41.6%5.6%3.7%3.1%3.1%1.4%
    Nov 202545.9%37.7%6.2%3.4%2.8%2.8%1.2%
    Dec 202548.6%32.6%8%3.6%2.9%2.9%1.3%
    Jan 202639.6%39.6%8%3.6%4.3%3.6%1.3%
    Feb 202640.5%40.5%8.1%3.6%3.6%2.4%1.1%
    Mar 202637%45%7.4%3.3%3.3%2.7%1.2%
    Apr 202635.3%43.2%8.7%3.9%3.9%3.9%1.2%
    May 202635.3%43.1%8.6%3.9%3.9%3.9%1.4%
    Jun 202635.3%43.1%8.7%3.9%4.7%3.2%1.2%
    Jul 202634.3%42%10.3%4.6%4.6%3.1%1.1%
    Aug 202639.3%39.3%9.6%4.3%3.5%2.9%1%
    Sep 202639.7%32.6%17.9%3.6%2.9%2.4%0.87%

    How has the Organic Valley and Tillamook comparison changed over the last 12 months?

    3 findings

    How did search popularity change for cream cheese brands worldwide in September 2026?

    2 changes
    1. In September 2026, Tillamook gained share of searches among cream cheese brands worldwide, from 9.6% to 17.9%.

    2. In September 2026, Organic Valley lost share of searches among cream cheese brands worldwide, from 3.5% to 2.9%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Organic Valley’s and Tillamook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Organic Valley

    1 branded search term

    • organic valley

    Tillamook

    1 branded search term

    • tillamook cheese

    How the Brand Demand Index is measured

    Other head-to-heads among cream cheese brands

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