How popular isNush in search?
In September 2026, there were an estimated 12.1K branded searches for Nush worldwide which held steady over the last 12 months. Nush holds 2.3% estimated Share of Search among cream cheese brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cream cheese brands compete with Nush?
Share of Search by month for Kraft, Oatly, Tillamook, Anchor, Bega, Nush. The figures are in the table below the chart.
View monthly share of search table
| Month | Kraft | Oatly | Tillamook | Anchor | Bega | Nush |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 38.5% | 5.2% | 11.6% | 3.5% | 2.8% |
| Nov 2025 | 43.4% | 35.6% | 5.8% | 9.3% | 3.2% | 2.6% |
| Dec 2025 | 45.2% | 30.3% | 7.4% | 11% | 3.3% | 2.7% |
| Jan 2026 | 37.2% | 37.2% | 7.5% | 11.5% | 3.3% | 3.3% |
| Feb 2026 | 37.7% | 37.7% | 7.6% | 11.4% | 3.4% | 2.3% |
| Mar 2026 | 34.1% | 41.5% | 6.8% | 12% | 3.1% | 2.5% |
| Apr 2026 | 33.2% | 40.6% | 8.1% | 10.8% | 3.6% | 3.6% |
| May 2026 | 32.6% | 39.9% | 8% | 12.3% | 3.6% | 3.6% |
| Jun 2026 | 33.5% | 41% | 8.2% | 10.5% | 3.7% | 3% |
| Jul 2026 | 32.5% | 39.7% | 9.7% | 10.8% | 4.4% | 2.9% |
| Aug 2026 | 36.6% | 36.6% | 9% | 11.2% | 4% | 2.7% |
| Sep 2026 | 37.9% | 31.1% | 17.1% | 8.3% | 3.4% | 2.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.9% | 201K | +21.8% | +1.3 points | |
| 2, held 2nd | 31.1% | 165K | 0% | -5.5 points | |
| 3, moved from 4th to 3rd | 17.1% | 90.5K | +123.5% | +8.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.3% | 43.9K | -13.4% | -3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.4% | 18.1K | 0% | -0.6 points | |
| 6, held 6th | 2.3% | 12.1K | 0% | -0.4 points |
1.
Kraft
37.9%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +1.3 points.
2.
Oatly31.1%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -5.5 points.
17.1%
Moved from 4th to 3rd. 90.5K estimated branded searches, +123.5% vs prior month. Share +8.1 points.
4.
Anchor8.3%
Moved from 3rd to 4th. 43.9K estimated branded searches, -13.4% vs prior month. Share -3 points.
5.Bega
3.4%
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.6 points.
6.
Nush2.3%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
Compare search popularity between Nush and its closest rivals
Every comparison with Nush
7 comparisons
How has branded search demand for Nush changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nush worldwide held steady at 12.1K.
- Across the 12 months ending September 2026, Nush’s estimated Share of Search among cream cheese brands worldwide decreased from 2.8% to 2.3%.
- Across the 12 months ending September 2026, Nush’s estimated Share of Search among cream cheese brands worldwide peaked at 3.6% in April 2026 and was lowest at 2.3% in February 2026.
How did search popularity change for cream cheese brands worldwide in September 2026?
6 changes
In September 2026, Tillamook overtook Anchor to rank 3rd among cream cheese brands worldwide, with 17.1% estimated Share of Search.
In September 2026, Kraft gained estimated Share of Search among cream cheese brands worldwide, from 36.6% to 37.9%.
In September 2026, Oatly lost estimated Share of Search among cream cheese brands worldwide, from 36.6% to 31.1%.
In September 2026, Anchor lost estimated Share of Search among cream cheese brands worldwide, from 11.2% to 8.3%.
In September 2026, Bega lost estimated Share of Search among cream cheese brands worldwide, from 4% to 3.4%.
Nush’s estimated Share of Search among cream cheese brands worldwide has lost ground for 3 months in a row, from 3% to 2.3% in September 2026.
Where does Nush compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cream cheese brands | 6th of 6 | 2.3% | Shown above |
| Hummus brands | 3rd of 3 | 4.4% | Show ranking |
How is Nush measured?
Brandwave collects information about searches that people make online using Nush’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nush
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