Ithaca vs Nush:Which is searched more?
In August 2026, Ithaca had more branded searches than Nush among hummus brands worldwide. Ithaca was estimated to have 368K branded searches compared to Nush’s 12.1K, and held a 20.5% Share of Search versus Nush’s 0.67%. These are worldwide searches for English-language branded terms.
Follow Ithaca vs Nush and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Ithaca or Nush?
Compare the hummus brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ithaca, Nush. The figures are in the table below the chart.
View monthly share of search table
| Month | Ithaca | Nush |
|---|---|---|
| Oct 2025 | 7.6% | 0.56% |
| Nov 2025 | 6.2% | 0.55% |
| Dec 2025 | 5.3% | 0.47% |
| Jan 2026 | 8.9% | 0.79% |
| Feb 2026 | 7.4% | 0.54% |
| Mar 2026 | 8.9% | 0.65% |
| Apr 2026 | 10.6% | 0.95% |
| May 2026 | 12.3% | 0.91% |
| Jun 2026 | 12.6% | 0.76% |
| Jul 2026 | 28% | 0.62% |
| Aug 2026 | 20.5% | 0.67% |
| Sep 2026 | — | — |
How has the Ithaca and Nush comparison changed over the last 12 months?
3 findings
- Ithaca was ahead of Nush in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ithaca’s estimated Share of Search among hummus brands worldwide moved from 7.6% to 20.5%, and its estimated monthly branded searches moved from 165K to 368K.
- Across the 11 months ending August 2026, Nush’s estimated Share of Search among hummus brands worldwide moved from 0.56% to 0.67%, and its estimated monthly branded searches held steady at 12.1K.
How did search popularity change for hummus brands worldwide in August 2026?
1 change
In August 2026, Ithaca lost estimated Share of Search among hummus brands worldwide, from 28% to 20.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Ithaca’s and Nush’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.