How popular isIthaca in search?
In August 2026, there were an estimated 368K branded searches for Ithaca worldwide which is up 123% over the last 11 months. Ithaca holds 20.5% estimated Share of Search among hummus brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Ithaca and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which hummus brands compete with Ithaca?
Share of Search by month for Waitrose, Ithaca, Cauldron, Sabra. The figures are in the table below the chart.
View monthly share of search table
| Month | Waitrose | Ithaca | Cauldron | Sabra | Nush |
|---|---|---|---|---|---|
| Oct 2025 | 68.9% | 7.6% | 20.7% | 2.3% | 0.56% |
| Nov 2025 | 83.5% | 6.2% | 7.5% | 2.3% | 0.55% |
| Dec 2025 | 87.4% | 5.3% | 5.3% | 1.6% | 0.47% |
| Jan 2026 | 80.5% | 8.9% | 7.2% | 2.7% | 0.79% |
| Feb 2026 | 82.4% | 7.4% | 7.4% | 2.2% | 0.54% |
| Mar 2026 | 80.6% | 8.9% | 7.3% | 2.7% | 0.65% |
| Apr 2026 | 78.2% | 10.6% | 7.1% | 3.2% | 0.95% |
| May 2026 | 74.8% | 12.3% | 8.3% | 3.7% | 0.91% |
| Jun 2026 | 76.6% | 12.6% | 6.9% | 3.1% | 0.76% |
| Jul 2026 | 62% | 28% | 6.9% | 2.5% | 0.62% |
| Aug 2026 | 67.9% | 20.5% | 7.5% | 3.4% | 0.67% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.9% | 1.2M | 0% | +5.9 points | |
| 2, held 2nd | 20.5% | 368K | -33.1% | -7.5 points | |
| 3, held 3rd | 7.5% | 135K | 0% | +0.7 points | |
| 4, held 4th | 3.4% | 60.5K | +22.2% | +0.9 points | |
| 5, held 5th | 0.67% | 12.1K | 0% | +0.1 points |
1.
Waitrose
67.9%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +5.9 points.
2.
Ithaca20.5%
Held 2nd. 368K estimated branded searches, -33.1% vs prior month. Share -7.5 points.
3.
Cauldron7.5%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.7 points.
4.
Sabra3.4%
Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.
5.
Nush0.67%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Ithaca and its closest rivals
How has branded search demand for Ithaca changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ithaca worldwide rose from 165K to 368K.
- Across the 11 months ending August 2026, Ithaca’s estimated Share of Search among hummus brands worldwide increased from 7.6% to 20.5%.
- Across the 11 months ending August 2026, Ithaca’s estimated Share of Search among hummus brands worldwide peaked at 28% in July 2026 and was lowest at 5.3% in December 2025.
- Across the 11 months ending August 2026, Ithaca rose from 3rd to 2nd among hummus brands worldwide.
How did search popularity change for hummus brands worldwide in August 2026?
4 changes
In August 2026, Waitrose gained estimated Share of Search among hummus brands worldwide, from 62% to 67.9%.
In August 2026, Sabra gained estimated Share of Search among hummus brands worldwide, from 2.5% to 3.4%.
In August 2026, Cauldron gained estimated Share of Search among hummus brands worldwide, from 6.9% to 7.5%.
In August 2026, Ithaca lost estimated Share of Search among hummus brands worldwide, from 28% to 20.5%.
How is Ithaca measured?
Brandwave collects information about searches that people make online using Ithaca’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ithaca
Do you work for Ithaca? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Ithaca your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.