Cauldron vs Ithaca:Which is more popular by branded search?
In August 2026, Ithaca had more branded searches than Cauldron among hummus brands worldwide. Ithaca was estimated to have 368K branded searches compared to Cauldron’s 135K, and held a 20.5% Share of Search versus Cauldron’s 7.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cauldron or Ithaca?
Compare the hummus brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ithaca, Cauldron. The figures are in the table below the chart.
View monthly share of search table
| Month | Waitrose | Ithaca | Cauldron | Sabra | Nush |
|---|---|---|---|---|---|
| Oct 2025 | 68.9% | 7.6% | 20.7% | 2.3% | 0.56% |
| Nov 2025 | 83.5% | 6.2% | 7.5% | 2.3% | 0.55% |
| Dec 2025 | 87.4% | 5.3% | 5.3% | 1.6% | 0.47% |
| Jan 2026 | 80.5% | 8.9% | 7.2% | 2.7% | 0.79% |
| Feb 2026 | 82.4% | 7.4% | 7.4% | 2.2% | 0.54% |
| Mar 2026 | 80.6% | 8.9% | 7.3% | 2.7% | 0.65% |
| Apr 2026 | 78.2% | 10.6% | 7.1% | 3.2% | 0.95% |
| May 2026 | 74.8% | 12.3% | 8.3% | 3.7% | 0.91% |
| Jun 2026 | 76.6% | 12.6% | 6.9% | 3.1% | 0.76% |
| Jul 2026 | 62% | 28% | 6.9% | 2.5% | 0.62% |
| Aug 2026 | 67.9% | 20.5% | 7.5% | 3.4% | 0.67% |
| Sep 2026 | — | — | — | — | — |
How has the Cauldron and Ithaca comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Ithaca took it in January 2026.
- Across the 11 months ending August 2026, Cauldron’s estimated Share of Search among hummus brands worldwide moved from 20.7% to 7.5%, and its estimated monthly branded searches moved from 450K to 135K.
- Across the 11 months ending August 2026, Ithaca’s estimated Share of Search among hummus brands worldwide moved from 7.6% to 20.5%, and its estimated monthly branded searches moved from 165K to 368K.
How did search popularity change for hummus brands worldwide in August 2026?
2 changes
In August 2026, Cauldron gained estimated Share of Search among hummus brands worldwide, from 6.9% to 7.5%.
In August 2026, Ithaca lost estimated Share of Search among hummus brands worldwide, from 28% to 20.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Cauldron’s and Ithaca’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.