How popular isCauldron in search?
In August 2026, there were an estimated 135K branded searches for Cauldron worldwide which is down 70% over the last 11 months. Cauldron holds 7.5% estimated Share of Search among hummus brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Cauldron compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hummus brands | 3rd of 5 | 7.5% | Shown below |
| Tofu brands | 1st of 6 | 76.3% | Show ranking |
Which hummus brands compete with Cauldron?
Share of Search by month for Waitrose, Ithaca, Cauldron, Sabra. The figures are in the table below the chart.
View monthly share of search table
| Month | Waitrose | Ithaca | Cauldron | Sabra | Nush |
|---|---|---|---|---|---|
| Oct 2025 | 68.9% | 7.6% | 20.7% | 2.3% | 0.56% |
| Nov 2025 | 83.5% | 6.2% | 7.5% | 2.3% | 0.55% |
| Dec 2025 | 87.4% | 5.3% | 5.3% | 1.6% | 0.47% |
| Jan 2026 | 80.5% | 8.9% | 7.2% | 2.7% | 0.79% |
| Feb 2026 | 82.4% | 7.4% | 7.4% | 2.2% | 0.54% |
| Mar 2026 | 80.6% | 8.9% | 7.3% | 2.7% | 0.65% |
| Apr 2026 | 78.2% | 10.6% | 7.1% | 3.2% | 0.95% |
| May 2026 | 74.8% | 12.3% | 8.3% | 3.7% | 0.91% |
| Jun 2026 | 76.6% | 12.6% | 6.9% | 3.1% | 0.76% |
| Jul 2026 | 62% | 28% | 6.9% | 2.5% | 0.62% |
| Aug 2026 | 67.9% | 20.5% | 7.5% | 3.4% | 0.67% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.9% | 1.2M | 0% | +5.9 points | |
| 2, held 2nd | 20.5% | 368K | -33.1% | -7.5 points | |
| 3, held 3rd | 7.5% | 135K | 0% | +0.7 points | |
| 4, held 4th | 3.4% | 60.5K | +22.2% | +0.9 points | |
| 5, held 5th | 0.67% | 12.1K | 0% | +0.1 points |
1.
Waitrose
67.9%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +5.9 points.
2.
Ithaca20.5%
Held 2nd. 368K estimated branded searches, -33.1% vs prior month. Share -7.5 points.
3.
Cauldron7.5%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.7 points.
4.
Sabra3.4%
Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.
5.
Nush0.67%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Cauldron and its closest rivals
How has branded search demand for Cauldron changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cauldron worldwide fell from 450K to 135K.
- Across the 11 months ending August 2026, Cauldron’s estimated Share of Search among hummus brands worldwide decreased from 20.7% to 7.5%.
- Across the 11 months ending August 2026, Cauldron’s estimated Share of Search among hummus brands worldwide peaked at 20.7% in October 2025 and was lowest at 5.3% in December 2025.
- Across the 11 months ending August 2026, Cauldron fell from 2nd to 3rd among hummus brands worldwide.
How did search popularity change for hummus brands worldwide in August 2026?
4 changes
In August 2026, Waitrose gained estimated Share of Search among hummus brands worldwide, from 62% to 67.9%.
In August 2026, Sabra gained estimated Share of Search among hummus brands worldwide, from 2.5% to 3.4%.
In August 2026, Cauldron gained estimated Share of Search among hummus brands worldwide, from 6.9% to 7.5%.
In August 2026, Ithaca lost estimated Share of Search among hummus brands worldwide, from 28% to 20.5%.
How is Cauldron measured?
Brandwave collects information about searches that people make online using Cauldron’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cauldron
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Is Cauldron your brand?
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