Brandwave

Hummus brands:Which brands are most popular in search?

In August 2026, Waitrose was the most searched among hummus brands worldwide, with an estimated 1.2M branded searches and 67.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Waitrose67.9%
  2. Ithaca20.5%
  3. Cauldron7.5%
  4. Sabra3.4%
  5. Nush0.67%

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Share of SearchLeaderboard

Compare the hummus brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hummus brands worldwide, by month

Share of Search by month for Waitrose, Ithaca, Cauldron, Sabra. The figures are in the table below the chart.

View monthly share of search table
MonthWaitroseIthacaCauldronSabraNush
Oct 202568.9%7.6%20.7%2.3%0.56%
Nov 202583.5%6.2%7.5%2.3%0.55%
Dec 202587.4%5.3%5.3%1.6%0.47%
Jan 202680.5%8.9%7.2%2.7%0.79%
Feb 202682.4%7.4%7.4%2.2%0.54%
Mar 202680.6%8.9%7.3%2.7%0.65%
Apr 202678.2%10.6%7.1%3.2%0.95%
May 202674.8%12.3%8.3%3.7%0.91%
Jun 202676.6%12.6%6.9%3.1%0.76%
Jul 202662%28%6.9%2.5%0.62%
Aug 202667.9%20.5%7.5%3.4%0.67%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Waitrose

    67.9%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +5.9 points.

  2. 2.Ithaca

    20.5%

    Held 2nd. 368K estimated branded searches, -33.1% vs prior month. Share -7.5 points.

  3. 3.Cauldron

    7.5%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Sabra

    3.4%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  5. 5.Nush

    0.67%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among hummus brands worldwide?

In August 2026, Waitrose was the most searched among hummus brands worldwide, with an estimated 1.2M branded searches and 67.9% estimated Share of Search within this set. Ithaca is in 2nd place, 47.4 percentage points behind at 20.5% Share of Search.

Global hummus brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Waitrose68.9% → 67.9%87.4%Dec 202562%Jul 20261st
Ithaca7.6% → 20.5%28%Jul 20265.3%Dec 20253rd → 2nd
Cauldron20.7% → 7.5%20.7%Oct 20255.3%Dec 20252nd → 3rd
Sabra2.3% → 3.4%3.7%May 20261.6%Dec 20254th
Nush0.56% → 0.67%0.95%Apr 20260.47%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Waitrose’s estimated Share of Search among hummus brands worldwide decreased from 68.9% to 67.9%.
  • Across the 11 months ending August 2026, Ithaca’s estimated Share of Search among hummus brands worldwide increased from 7.6% to 20.5%.
  • Across the 11 months ending August 2026, Cauldron’s estimated Share of Search among hummus brands worldwide decreased from 20.7% to 7.5%.
  • Across the 11 months ending August 2026, Sabra’s estimated Share of Search among hummus brands worldwide increased from 2.3% to 3.4%.
  • Across the 11 months ending August 2026, Waitrose’s estimated Share of Search among hummus brands worldwide peaked at 87.4% in December 2025 and was lowest at 62% in July 2026.
  • Across the 11 months ending August 2026, Ithaca’s estimated Share of Search among hummus brands worldwide peaked at 28% in July 2026 and was lowest at 5.3% in December 2025.
  • Across the 11 months ending August 2026, Cauldron’s estimated Share of Search among hummus brands worldwide peaked at 20.7% in October 2025 and was lowest at 5.3% in December 2025.
  • Across the 11 months ending August 2026, Sabra’s estimated Share of Search among hummus brands worldwide peaked at 3.7% in May 2026 and was lowest at 1.6% in December 2025.
  • Across the 11 months ending August 2026, Ithaca rose from 3rd to 2nd among hummus brands worldwide.
  • Across the 11 months ending August 2026, Cauldron fell from 2nd to 3rd among hummus brands worldwide.
  • Across the 11 months ending August 2026, Nush held steady: its estimated Share of Search among hummus brands worldwide moved less than 0.5 percentage points.

How did search popularity change for hummus brands worldwide in August 2026?

  1. In August 2026, Waitrose gained estimated Share of Search among hummus brands worldwide, from 62% to 67.9%.

  2. In August 2026, Sabra gained estimated Share of Search among hummus brands worldwide, from 2.5% to 3.4%.

  3. In August 2026, Cauldron gained estimated Share of Search among hummus brands worldwide, from 6.9% to 7.5%.

  4. In August 2026, Ithaca lost estimated Share of Search among hummus brands worldwide, from 28% to 20.5%.

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