Brandwave

How popular isWaitrose in search?

In August 2026, there were an estimated 1.2M branded searches for Waitrose worldwide which is down 18.7% over the last 11 months. Waitrose holds 67.9% estimated Share of Search among hummus brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Waitrose67.9%
  2. Ithaca20.5%
  3. Cauldron7.5%
  4. Sabra3.4%
  5. Nush0.67%
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Which hummus brands compete with Waitrose?

Waitrose against hummus brands worldwide, by month

Share of Search by month for Waitrose, Ithaca, Cauldron, Sabra. The figures are in the table below the chart.

View monthly share of search table
MonthWaitroseIthacaCauldronSabraNush
Oct 202568.9%7.6%20.7%2.3%0.56%
Nov 202583.5%6.2%7.5%2.3%0.55%
Dec 202587.4%5.3%5.3%1.6%0.47%
Jan 202680.5%8.9%7.2%2.7%0.79%
Feb 202682.4%7.4%7.4%2.2%0.54%
Mar 202680.6%8.9%7.3%2.7%0.65%
Apr 202678.2%10.6%7.1%3.2%0.95%
May 202674.8%12.3%8.3%3.7%0.91%
Jun 202676.6%12.6%6.9%3.1%0.76%
Jul 202662%28%6.9%2.5%0.62%
Aug 202667.9%20.5%7.5%3.4%0.67%
Sep 2026—————

  1. 1.Waitrose

    67.9%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +5.9 points.

  2. 2.Ithaca

    20.5%

    Held 2nd. 368K estimated branded searches, -33.1% vs prior month. Share -7.5 points.

  3. 3.Cauldron

    7.5%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Sabra

    3.4%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  5. 5.Nush

    0.67%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Waitrose and its closest rivals

How has branded search demand for Waitrose changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Waitrose worldwide fell from 1.5M to 1.2M.
  • Across the 11 months ending August 2026, Waitrose’s estimated Share of Search among hummus brands worldwide decreased from 68.9% to 67.9%.
  • Across the 11 months ending August 2026, Waitrose’s estimated Share of Search among hummus brands worldwide peaked at 87.4% in December 2025 and was lowest at 62% in July 2026.

How did search popularity change for hummus brands worldwide in August 2026?

  1. In August 2026, Waitrose gained estimated Share of Search among hummus brands worldwide, from 62% to 67.9%.

  2. In August 2026, Sabra gained estimated Share of Search among hummus brands worldwide, from 2.5% to 3.4%.

  3. In August 2026, Cauldron gained estimated Share of Search among hummus brands worldwide, from 6.9% to 7.5%.

  4. In August 2026, Ithaca lost estimated Share of Search among hummus brands worldwide, from 28% to 20.5%.

Where does Waitrose compete?

Waitrose is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Crumpets2nd of 610.7%Show ranking
Hummus brands1st of 567.9%Shown above

How is Waitrose measured?

Brandwave collects information about searches that people make online using Waitrose’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • waitrose

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How the Brand Demand Index is measured

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