Brandwave

Tofu brands:Which brands are most popular in search?

In August 2026, Cauldron was the most searched among tofu brands worldwide, with an estimated 135K branded searches and 76.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cauldron76.3%
  2. Clearspring12.5%
  3. Mori-Nu5.6%
  4. Tofoo3.7%
  5. House Foods1.1%
  6. Nasoya0.73%

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Share of SearchLeaderboard

Compare the tofu brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tofu brands worldwide, by month

Share of Search by month for Cauldron, Clearspring, Mori-Nu, Tofoo. The figures are in the table below the chart.

View monthly share of search table
MonthCauldronClearspringMori-NuTofooHouse FoodsNasoya
Oct 202592.8%4.6%0.6%1.4%0.33%0.33%
Nov 202582.5%11.1%1.8%3.3%0.65%0.65%
Dec 202581.8%11%2.2%3.3%0.97%0.79%
Jan 202677.6%12.8%2.5%4.7%1.4%1.1%
Feb 202679%10.6%2.6%4.7%2.1%0.94%
Mar 202677.3%12.7%3.1%4.6%1.4%0.92%
Apr 202672.9%14.7%5.4%4.4%1.6%1.1%
May 202675%12.3%6.7%3.7%1.6%0.72%
Jun 202672.3%11.9%9.7%4.3%1.1%0.66%
Jul 202674.8%10%10%3.7%0.89%0.55%
Aug 202676.3%12.5%5.6%3.7%1.1%0.73%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Cauldron

    76.3%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.Clearspring

    12.5%

    Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +2.5 points.

  3. 3.Mori-Nu

    5.6%

    Held 3rd. 9.9K estimated branded searches, -45.3% vs prior month. Share -4.4 points.

  4. 4.Tofoo

    3.7%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.House Foods

    1.1%

    Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.2 points.

  6. 6.Nasoya

    0.73%

    Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among tofu brands worldwide?

In August 2026, Cauldron was the most searched among tofu brands worldwide, with an estimated 135K branded searches and 76.3% estimated Share of Search within this set. Clearspring is in 2nd place, 63.8 percentage points behind at 12.5% Share of Search.

Global tofu brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cauldron92.8% → 76.3%92.8%Oct 202572.3%Jun 20261st
Clearspring4.6% → 12.5%14.7%Apr 20264.6%Oct 20252nd
Mori-Nu0.6% → 5.6%10%Jul 20260.6%Oct 20254th → 3rd
Tofoo1.4% → 3.7%4.7%Feb 20261.4%Oct 20253rd → 4th
House Foods0.33% → 1.1%2.1%Feb 20260.33%Oct 20255th
Nasoya0.33% → 0.73%1.1%Jan 20260.33%Oct 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Cauldron’s estimated Share of Search among tofu brands worldwide decreased from 92.8% to 76.3%.
  • Across the 11 months ending August 2026, Clearspring’s estimated Share of Search among tofu brands worldwide increased from 4.6% to 12.5%.
  • Across the 11 months ending August 2026, Mori-Nu’s estimated Share of Search among tofu brands worldwide increased from 0.6% to 5.6%.
  • Across the 11 months ending August 2026, Tofoo’s estimated Share of Search among tofu brands worldwide increased from 1.4% to 3.7%.
  • Across the 11 months ending August 2026, House Foods’ estimated Share of Search among tofu brands worldwide increased from 0.33% to 1.1%.
  • Across the 11 months ending August 2026, Cauldron’s estimated Share of Search among tofu brands worldwide peaked at 92.8% in October 2025 and was lowest at 72.3% in June 2026.
  • Across the 11 months ending August 2026, Clearspring’s estimated Share of Search among tofu brands worldwide peaked at 14.7% in April 2026 and was lowest at 4.6% in October 2025.
  • Across the 11 months ending August 2026, Mori-Nu’s estimated Share of Search among tofu brands worldwide peaked at 10% in July 2026 and was lowest at 0.6% in October 2025.
  • Across the 11 months ending August 2026, Tofoo’s estimated Share of Search among tofu brands worldwide peaked at 4.7% in February 2026 and was lowest at 1.4% in October 2025.
  • Across the 11 months ending August 2026, House Foods’ estimated Share of Search among tofu brands worldwide peaked at 2.1% in February 2026 and was lowest at 0.33% in October 2025.
  • Across the 11 months ending August 2026, Mori-Nu rose from 4th to 3rd among tofu brands worldwide.
  • Across the 11 months ending August 2026, Tofoo fell from 3rd to 4th among tofu brands worldwide.
  • Across the 11 months ending August 2026, Nasoya held steady: its estimated Share of Search among tofu brands worldwide moved less than 0.5 percentage points.

How did search popularity change for tofu brands worldwide in August 2026?

  1. In August 2026, Clearspring gained estimated Share of Search among tofu brands worldwide, from 10% to 12.5%.

  2. In August 2026, Cauldron gained estimated Share of Search among tofu brands worldwide, from 74.8% to 76.3%.

  3. In August 2026, Mori-Nu lost estimated Share of Search among tofu brands worldwide, from 10% to 5.6%.

  4. Estimated monthly branded searches for House Foods worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.

  5. Estimated monthly branded searches for Nasoya worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

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