How popular isCauldron in search?
In August 2026, there were an estimated 135K branded searches for Cauldron worldwide which is down 70% over the last 11 months. Cauldron holds 76.3% estimated Share of Search among tofu brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Cauldron76.3%
Clearspring12.5%
Mori-Nu5.6%
Tofoo3.7%- House Foods1.1%
Nasoya0.73%
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Which tofu brands compete with Cauldron?
Share of Search by month for Cauldron, Clearspring, Mori-Nu, Tofoo. The figures are in the table below the chart.
View monthly share of search table
| Month | Cauldron | Clearspring | Mori-Nu | Tofoo | House Foods | Nasoya |
|---|---|---|---|---|---|---|
| Oct 2025 | 92.8% | 4.6% | 0.6% | 1.4% | 0.33% | 0.33% |
| Nov 2025 | 82.5% | 11.1% | 1.8% | 3.3% | 0.65% | 0.65% |
| Dec 2025 | 81.8% | 11% | 2.2% | 3.3% | 0.97% | 0.79% |
| Jan 2026 | 77.6% | 12.8% | 2.5% | 4.7% | 1.4% | 1.1% |
| Feb 2026 | 79% | 10.6% | 2.6% | 4.7% | 2.1% | 0.94% |
| Mar 2026 | 77.3% | 12.7% | 3.1% | 4.6% | 1.4% | 0.92% |
| Apr 2026 | 72.9% | 14.7% | 5.4% | 4.4% | 1.6% | 1.1% |
| May 2026 | 75% | 12.3% | 6.7% | 3.7% | 1.6% | 0.72% |
| Jun 2026 | 72.3% | 11.9% | 9.7% | 4.3% | 1.1% | 0.66% |
| Jul 2026 | 74.8% | 10% | 10% | 3.7% | 0.89% | 0.55% |
| Aug 2026 | 76.3% | 12.5% | 5.6% | 3.7% | 1.1% | 0.73% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.3% | 135K | 0% | +1.5 points | |
| 2, held 2nd | 12.5% | 22.2K | +22.7% | +2.5 points | |
| 3, held 3rd | 5.6% | 9.9K | -45.3% | -4.4 points | |
| 4, held 4th | 3.7% | 6.6K | 0% | +0.1 points | |
| 5, held 5th | 1.1% | 1.9K | +18.8% | +0.2 points | |
| 6, held 6th | 0.73% | 1.3K | +30% | +0.2 points |
1.
Cauldron76.3%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.5 points.
12.5%
Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +2.5 points.
3.
Mori-Nu5.6%
Held 3rd. 9.9K estimated branded searches, -45.3% vs prior month. Share -4.4 points.
4.
Tofoo3.7%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.1%
Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.2 points.
6.
Nasoya0.73%
Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.
Compare search popularity between Cauldron and its closest rivals
How has branded search demand for Cauldron changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Cauldron worldwide fell from 450K to 135K.
- Across the 11 months ending August 2026, Cauldron’s estimated Share of Search among tofu brands worldwide decreased from 92.8% to 76.3%.
- Across the 11 months ending August 2026, Cauldron’s estimated Share of Search among tofu brands worldwide peaked at 92.8% in October 2025 and was lowest at 72.3% in June 2026.
How did search popularity change for tofu brands worldwide in August 2026?
5 changes
In August 2026, Clearspring gained estimated Share of Search among tofu brands worldwide, from 10% to 12.5%.
In August 2026, Cauldron gained estimated Share of Search among tofu brands worldwide, from 74.8% to 76.3%.
In August 2026, Mori-Nu lost estimated Share of Search among tofu brands worldwide, from 10% to 5.6%.
Estimated monthly branded searches for House Foods worldwide rose 18.8% over 11 measured months, from 1.6K to 1.9K in August 2026.
Estimated monthly branded searches for Nasoya worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
Where does Cauldron compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hummus brands | 3rd of 5 | 7.5% | Show ranking |
| Tofu brands | 1st of 6 | 76.3% | Shown above |
How is Cauldron measured?
Brandwave collects information about searches that people make online using Cauldron’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cauldron
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Is Cauldron your brand?
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