Cauldron vs Nasoya:Which is more popular by branded search?
In August 2026, Cauldron had more branded searches than Nasoya among tofu brands worldwide. Cauldron was estimated to have 135K branded searches compared to Nasoya’s 1.3K, and held a 76.3% Share of Search versus Nasoya’s 0.73%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cauldron or Nasoya?
Compare the tofu brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cauldron, Nasoya. The figures are in the table below the chart.
View monthly share of search table
| Month | Cauldron | Clearspring | Mori-Nu | Tofoo | House Foods | Nasoya |
|---|---|---|---|---|---|---|
| Oct 2025 | 92.8% | 4.6% | 0.6% | 1.4% | 0.33% | 0.33% |
| Nov 2025 | 82.5% | 11.1% | 1.8% | 3.3% | 0.65% | 0.65% |
| Dec 2025 | 81.8% | 11% | 2.2% | 3.3% | 0.97% | 0.79% |
| Jan 2026 | 77.6% | 12.8% | 2.5% | 4.7% | 1.4% | 1.1% |
| Feb 2026 | 79% | 10.6% | 2.6% | 4.7% | 2.1% | 0.94% |
| Mar 2026 | 77.3% | 12.7% | 3.1% | 4.6% | 1.4% | 0.92% |
| Apr 2026 | 72.9% | 14.7% | 5.4% | 4.4% | 1.6% | 1.1% |
| May 2026 | 75% | 12.3% | 6.7% | 3.7% | 1.6% | 0.72% |
| Jun 2026 | 72.3% | 11.9% | 9.7% | 4.3% | 1.1% | 0.66% |
| Jul 2026 | 74.8% | 10% | 10% | 3.7% | 0.89% | 0.55% |
| Aug 2026 | 76.3% | 12.5% | 5.6% | 3.7% | 1.1% | 0.73% |
| Sep 2026 | — | — | — | — | — | — |
How has the Cauldron and Nasoya comparison changed over the last 12 months?
3 findings
- Cauldron was ahead of Nasoya in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cauldron’s estimated Share of Search among tofu brands worldwide moved from 92.8% to 76.3%, and its estimated monthly branded searches moved from 450K to 135K.
- Across the 11 months ending August 2026, Nasoya’s estimated Share of Search among tofu brands worldwide moved from 0.33% to 0.73%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for tofu brands worldwide in August 2026?
2 changes
In August 2026, Cauldron gained estimated Share of Search among tofu brands worldwide, from 74.8% to 76.3%.
Estimated monthly branded searches for Nasoya worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cauldron’s and Nasoya’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.