How popular isTofoo in search?
In August 2026, there were an estimated 6.6K branded searches for Tofoo worldwide which held steady over the last 11 months. Tofoo holds 3.6% estimated Share of Search among tofu brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Cauldron72.7%
Clearspring12%
Mori-Nu5.7%- House Foods5.4%
Tofoo3.6%
Nasoya0.7%
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Which tofu brands compete with Tofoo?
Share of Search by month for Cauldron, Clearspring, Mori-Nu, House Foods, Tofoo. The figures are in the table below the chart.
View monthly share of search table
| Month | Cauldron | Clearspring | Mori-Nu | House Foods | Tofoo | Nasoya |
|---|---|---|---|---|---|---|
| Oct 2025 | 91.5% | 4.5% | 0.69% | 1.7% | 1.3% | 0.33% |
| Nov 2025 | 79.7% | 10.7% | 2% | 3.8% | 3.2% | 0.63% |
| Dec 2025 | 78.4% | 10.5% | 2.4% | 4.8% | 3.1% | 0.75% |
| Jan 2026 | 73.8% | 12.1% | 2.8% | 5.7% | 4.4% | 1% |
| Feb 2026 | 75.9% | 10.2% | 2.7% | 5.7% | 4.6% | 0.9% |
| Mar 2026 | 73.6% | 12.1% | 3.3% | 5.7% | 4.4% | 0.87% |
| Apr 2026 | 69.5% | 14% | 5.6% | 5.7% | 4.2% | 1% |
| May 2026 | 71.5% | 11.8% | 6.8% | 5.8% | 3.5% | 0.69% |
| Jun 2026 | 68.4% | 11.3% | 9.6% | 6% | 4.1% | 0.62% |
| Jul 2026 | 71.3% | 9.6% | 9.9% | 5.1% | 3.5% | 0.53% |
| Aug 2026 | 72.7% | 12% | 5.7% | 5.4% | 3.6% | 0.7% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.7% | 135K | 0% | +1.4 points | |
| 2, moved from 3rd to 2nd | 12% | 22.2K | +22.7% | +2.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 5.7% | 10.5K | -44.3% | -4.3 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 5.4% | 10K | +3.1% | +0.3 points | |
| 5, held 5th | 3.6% | 6.6K | 0% | +0.1 points | |
| 6, held 6th | 0.7% | 1.3K | +30% | +0.2 points |
1.
Cauldron72.7%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.4 points.
12%
Moved from 3rd to 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +2.4 points.
3.
Mori-Nu5.7%
Moved from 2nd to 3rd. 10.5K estimated branded searches, -44.3% vs prior month. Share -4.3 points.
5.4%
Held 4th. 10K estimated branded searches, +3.1% vs prior month. Share +0.3 points.
5.
Tofoo3.6%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Nasoya0.7%
Held 6th. 1.3K estimated branded searches, +30% vs prior month. Share +0.2 points.
Compare search popularity between Tofoo and its closest rivals
Every comparison with Tofoo
5 comparisons
How has branded search demand for Tofoo changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tofoo worldwide held steady at 6.6K.
- Across the 11 months ending August 2026, Tofoo’s estimated Share of Search among tofu brands worldwide increased from 1.3% to 3.6%.
- Across the 11 months ending August 2026, Tofoo’s estimated Share of Search among tofu brands worldwide peaked at 4.6% in February 2026 and was lowest at 1.3% in October 2025.
- Across the 11 months ending August 2026, Tofoo fell from 4th to 5th among tofu brands worldwide.
How did search popularity change for tofu brands worldwide in August 2026?
5 changes
In August 2026, Clearspring overtook Mori-Nu to rank 2nd among tofu brands worldwide, at 12%.
In August 2026, Cauldron gained estimated Share of Search among tofu brands worldwide, from 71.3% to 72.7%.
In August 2026, Mori-Nu lost estimated Share of Search among tofu brands worldwide, from 9.9% to 5.7%.
Estimated monthly branded searches for House Foods worldwide rose 22% over 11 measured months, from 8.2K to 10K in August 2026.
Estimated monthly branded searches for Nasoya worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
How is Tofoo measured?
Brandwave collects information about searches that people make online using Tofoo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tofoo
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Is Tofoo your brand?
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