How popular isBega in search?
In September 2026, there were an estimated 18.1K branded searches for Bega worldwide which is up 22.3% over the last 12 months. Bega holds 3.7% estimated Share of Search among cream cheese brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cream cheese brands compete with Bega?
Share of Search by month for Kraft, Oatly, Tillamook, Bega, Nush. The figures are in the table below the chart.
View monthly share of search table
| Month | Kraft | Oatly | Tillamook | Bega | Nush | Anchor |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.9% | 42.9% | 5.8% | 3.8% | 3.1% | 1.4% |
| Nov 2025 | 47.2% | 38.8% | 6.4% | 3.5% | 2.8% | 1.3% |
| Dec 2025 | 50.1% | 33.6% | 8.2% | 3.7% | 3% | 1.3% |
| Jan 2026 | 41.4% | 41.4% | 8.3% | 3.7% | 3.7% | 1.4% |
| Feb 2026 | 42.1% | 42.1% | 8.4% | 3.8% | 2.5% | 1.1% |
| Mar 2026 | 38.2% | 46.6% | 7.7% | 3.4% | 2.8% | 1.3% |
| Apr 2026 | 36.8% | 44.9% | 9% | 4% | 4% | 1.2% |
| May 2026 | 36.7% | 44.8% | 9% | 4% | 4% | 1.5% |
| Jun 2026 | 37% | 45.3% | 9.1% | 4.1% | 3.3% | 1.2% |
| Jul 2026 | 36% | 44% | 10.8% | 4.8% | 3.2% | 1.2% |
| Aug 2026 | 40.7% | 40.7% | 10% | 4.5% | 3% | 1.1% |
| Sep 2026 | 40.9% | 33.6% | 18.4% | 3.7% | 2.5% | 0.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.9% | 201K | +21.8% | +0.2 points | |
| 2, held 2nd | 33.6% | 165K | 0% | -7.1 points | |
| 3, held 3rd | 18.4% | 90.5K | +123.5% | +8.4 points | |
| 4, held 4th | 3.7% | 18.1K | 0% | -0.8 points | |
| 5, held 5th | 2.5% | 12.1K | 0% | -0.5 points | |
| 6, held 6th | 0.9% | 4.4K | 0% | -0.2 points |
1.
Kraft
40.9%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +0.2 points.
2.
Oatly33.6%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -7.1 points.
18.4%
Held 3rd. 90.5K estimated branded searches, +123.5% vs prior month. Share +8.4 points.
4.Bega
3.7%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.
Nush2.5%
Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
6.
Anchor0.9%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Bega and its closest rivals
Every comparison with Bega
7 comparisons
How has branded search demand for Bega changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bega worldwide rose from 14.8K to 18.1K.
- Across the 12 months ending September 2026, Bega’s estimated Share of Search among cream cheese brands worldwide peaked at 4.8% in July 2026 and was lowest at 3.4% in March 2026.
How did search popularity change for cream cheese brands worldwide in September 2026?
6 changes
In September 2026, Tillamook gained estimated Share of Search among cream cheese brands worldwide, from 10% to 18.4%.
In September 2026, Oatly lost estimated Share of Search among cream cheese brands worldwide, from 40.7% to 33.6%.
In September 2026, Bega lost estimated Share of Search among cream cheese brands worldwide, from 4.5% to 3.7%.
In September 2026, Nush lost estimated Share of Search among cream cheese brands worldwide, from 3% to 2.5%.
Estimated monthly branded searches for Kraft worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
Estimated monthly branded searches for Anchor worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
Where does Bega compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cream cheese brands | 4th of 6 | 3.7% | Shown above |
| Cheese brands | 4th of 6 | 7.6% | Show ranking |
How is Bega measured?
Brandwave collects information about searches that people make online using Bega’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bega cheese
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Is Bega your brand?
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