How popular isOrganic Valley?
In September 2026, people searched for Organic Valley by name about 14,800 times worldwide, a 22.3% increase from the previous year. These searches made up 2.9% of all global cream cheese brand searches, placing Organic Valley fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about cream cheese brands, Organic Valley appeared in two of the five answers.
Organic Valley is the fifth most searched of 7 competitors.
KraftShare of searches 39.7%Mentioned in 0 of 5 AI answers
OatlyShare of searches 32.6%Mentioned in 0 of 5 AI answers
TillamookShare of searches 17.9%Mentioned in 3 of 5 AI answers
BegaShare of searches 3.6%Mentioned in 0 of 5 AI answers
Organic ValleyShare of searches 2.9%Mentioned in 2 of 5 AI answers
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Top cream cheese brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Organic Valley was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tillamook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Organic Valley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kraft0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oatly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bega0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nush0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cream cheese brands
5 answers
Asked ChatGPT
“Which cream cheese brand should I buy?”
Asked ChatGPT
“What are the best cream cheese brands?”
Asked ChatGPT
“What's the best cream cheese brand for everyday cooking?”
Searched Google, AI Overview
“whipped cream cheese”
Searched Google, AI Overview
“cream cheese spread”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which cream cheese brands compete with Organic Valley?
Share of searches by month for Kraft, Oatly, Tillamook, Bega, Organic Valley, Nush. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kraft | Oatly | Tillamook | Bega | Organic Valley | Nush | Anchor |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 41.6% | 5.6% | 3.7% | 3.1% | 3.1% | 1.4% |
| Nov 2025 | 45.9% | 37.7% | 6.2% | 3.4% | 2.8% | 2.8% | 1.2% |
| Dec 2025 | 48.6% | 32.6% | 8% | 3.6% | 2.9% | 2.9% | 1.3% |
| Jan 2026 | 39.6% | 39.6% | 8% | 3.6% | 4.3% | 3.6% | 1.3% |
| Feb 2026 | 40.5% | 40.5% | 8.1% | 3.6% | 3.6% | 2.4% | 1.1% |
| Mar 2026 | 37% | 45% | 7.4% | 3.3% | 3.3% | 2.7% | 1.2% |
| Apr 2026 | 35.3% | 43.2% | 8.7% | 3.9% | 3.9% | 3.9% | 1.2% |
| May 2026 | 35.3% | 43.1% | 8.6% | 3.9% | 3.9% | 3.9% | 1.4% |
| Jun 2026 | 35.3% | 43.1% | 8.7% | 3.9% | 4.7% | 3.2% | 1.2% |
| Jul 2026 | 34.3% | 42% | 10.3% | 4.6% | 4.6% | 3.1% | 1.1% |
| Aug 2026 | 39.3% | 39.3% | 9.6% | 4.3% | 3.5% | 2.9% | 1% |
| Sep 2026 | 39.7% | 32.6% | 17.9% | 3.6% | 2.9% | 2.4% | 0.87% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.7% | 201K | +21.8% | +0.4 points | |
| 2, held 2nd | 32.6% | 165K | 0% | -6.7 points | |
| 3, held 3rd | 17.9% | 90.5K | +123.5% | +8.2 points | |
| 4, held 4th | 3.6% | 18.1K | 0% | -0.7 points | |
| 5, held 5th | 2.9% | 14.8K | 0% | -0.6 points | |
| 6, held 6th | 2.4% | 12.1K | 0% | -0.5 points | |
| 7, held 7th | 0.87% | 4.4K | 0% | -0.2 points |
1.
Kraft39.7%
Held 1st. 201K estimated branded searches, +21.8% vs prior month. Share +0.4 points.
2.
Oatly32.6%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -6.7 points.
17.9%
Held 3rd. 90.5K estimated branded searches, +123.5% vs prior month. Share +8.2 points.
4.
Bega3.6%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.7 points.
2.9%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.6 points.
6.
Nush2.4%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
7.
Anchor0.87%
Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare popularity between Organic Valley and its closest rivals
Every comparison with Organic Valley
10 comparisons
How has branded search demand for Organic Valley changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Organic Valley worldwide rose from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Organic Valley’s share of searches among cream cheese brands worldwide peaked at 4.7% in June 2026 and was lowest at 2.8% in November 2025.
- Across the 12 months ending September 2026, Organic Valley rose from 6th to 5th among cream cheese brands worldwide.
How did search popularity change for cream cheese brands worldwide in September 2026?
6 changes
In September 2026, Tillamook gained share of searches among cream cheese brands worldwide, from 9.6% to 17.9%.
In September 2026, Oatly lost share of searches among cream cheese brands worldwide, from 39.3% to 32.6%.
In September 2026, Bega lost share of searches among cream cheese brands worldwide, from 4.3% to 3.6%.
In September 2026, Organic Valley lost share of searches among cream cheese brands worldwide, from 3.5% to 2.9%.
Nush’s share of searches among cream cheese brands worldwide has lost ground for 3 months in a row, from 3.2% to 2.4% in September 2026.
Estimated monthly branded searches for Kraft worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
How are Organic Valley’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Organic Valley’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- organic valley
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Where does Organic Valley compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cream cheese brands | 5th of 7 | 2.9% | Shown above |
| Milk brands | 5th of 7 | 3.6% | Show ranking |
Is Organic Valley your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.