How popular isOatly in search?
In August 2026, there were an estimated 165K branded searches for Oatly worldwide which held steady over the last 11 months. Oatly holds 77.6% estimated Share of Search among plant milk brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Oatly77.6%Almond Breeze8.5%
Vitasoy8.5%
Califia Farms4.7%
So Good0.75%
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Which plant milk brands compete with Oatly?
Share of Search by month for Oatly, Almond Breeze, Vitasoy, Califia Farms. The figures are in the table below the chart.
View monthly share of search table
| Month | Oatly | Almond Breeze | Vitasoy | Califia Farms | So Good |
|---|---|---|---|---|---|
| Oct 2025 | 78.1% | 7% | 8.6% | 5.7% | 0.62% |
| Nov 2025 | 78.9% | 7.1% | 8.7% | 4.7% | 0.62% |
| Dec 2025 | 78.1% | 7% | 8.6% | 5.7% | 0.58% |
| Jan 2026 | 76.9% | 8.4% | 8.4% | 5.6% | 0.61% |
| Feb 2026 | 80.3% | 7.2% | 7.2% | 4.8% | 0.49% |
| Mar 2026 | 82% | 6% | 7.4% | 4% | 0.53% |
| Apr 2026 | 78.9% | 7.1% | 8.7% | 4.7% | 0.62% |
| May 2026 | 78.8% | 7.1% | 8.6% | 4.7% | 0.76% |
| Jun 2026 | 79.4% | 7.1% | 8.7% | 3.9% | 0.91% |
| Jul 2026 | 78.7% | 7.1% | 8.6% | 4.7% | 0.91% |
| Aug 2026 | 77.6% | 8.5% | 8.5% | 4.7% | 0.75% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.6% | 165K | 0% | -1.1 points | |
| 2, moved from 3rd to 2nd | 8.5% | 18.1K | +22.3% | +1.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 8.5% | 18.1K | 0% | -0.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.7% | 9.9K | 0% | -0.1 points | |
| 5, held 5th | 0.75% | 1.6K | -15.8% | -0.2 points |
1.
Oatly77.6%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share -1.1 points.
8.5%
Moved from 3rd to 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.5 points.
3.
Vitasoy8.5%
Moved from 2nd to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.7%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
So Good0.75%
Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.
Compare search popularity between Oatly and its closest rivals
How has branded search demand for Oatly changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Oatly worldwide held steady at 165K.
- Across the 11 months ending August 2026, Oatly’s estimated Share of Search among plant milk brands worldwide decreased from 78.1% to 77.6%.
- Across the 11 months ending August 2026, Oatly’s estimated Share of Search among plant milk brands worldwide peaked at 82% in March 2026 and was lowest at 76.9% in January 2026.
How did search popularity change for plant milk brands worldwide in August 2026?
4 changes
In August 2026, Almond Breeze overtook Vitasoy to rank 2nd among plant milk brands worldwide, at 8.5%.
In August 2026, Oatly lost estimated Share of Search among plant milk brands worldwide, from 78.7% to 77.6%.
Estimated monthly branded searches for So Good worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
Where does Oatly compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Milk brands | 1st of 6 | 41.7% | Show ranking |
| Plant milk brands | 1st of 5 | 77.6% | Shown above |
How is Oatly measured?
Brandwave collects information about searches that people make online using Oatly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- oatly
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Is Oatly your brand?
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