Brandwave

How popular isOatly?

In October 2026, people searched for Oatly by name about 139,000 times worldwide, a 22.9% increase from the previous year. These searches made up 0.85% of all global coffee creamer brand searches, placing Oatly tenth out of ten brands. When we asked both ChatGPT and Google AI Overviews about coffee creamer brands, Oatly appeared in one of the five answers and was the eighth most recommended of the ten.

Search and AI answers in October 2026

Oatly is the tenth most searched of 10 competitors and the eighth most recommended in the AI answers we collected.

  1. Coffee mateShare of searches 39%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. ChobaniShare of searches 31.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. StarbucksShare of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. International DelightShare of searches 7.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. OatlyShare of searches 0.85%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

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Top coffee creamer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Oatly was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Oatly is the eighth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chobani1st
  2. International Delight2nd
  3. Coffee mate3rd
  4. Califia Farms4th
  5. nutpods5th
  6. Natural Bliss6th
  7. Silk7th
  8. Oatly8th
  9. Starbucks–
  10. Laird Superfood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chobani4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Califia Farms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coffee mate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • International Delight3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • nutpods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Natural Bliss2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Silk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oatly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laird Superfood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee creamer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Oatly compared with other coffee creamer brands worldwide?

Oatly against coffee creamer brands worldwide, by month

Share of searches by month for Coffee mate, Chobani, Starbucks, International Delight, nutpods, Natural Bliss, Silk, Oatly. The figures are in the table below the chart.

View monthly share of searches table
MonthCoffee mateChobaniStarbucksInternational DelightnutpodsNatural BlissSilkLaird SuperfoodCalifia FarmsOatly
Nov 202538.8%26%9.5%10.6%7.1%1.3%2.8%2.3%0.83%0.69%
Dec 202539.2%26.3%7.9%10.7%7.8%1.6%2.9%2.3%0.7%0.7%
Jan 202631.9%31.9%6.4%11.3%8.6%1.9%2.9%3.5%0.85%0.69%
Feb 202638.8%26%6.4%9.9%8.5%2.3%2.8%3.5%0.83%0.83%
Mar 202637.8%25.3%6.2%10.3%8.3%5.1%2.8%2.8%0.81%0.67%
Apr 202637.7%25.4%6.2%10.4%8.3%4.2%2.8%3.4%0.82%0.82%
May 202641%27.5%5.5%9.2%6%3%2.5%3.7%0.73%0.88%
Jun 202637.1%30.6%6.1%10.2%6.7%2.2%2.7%2.7%0.81%0.81%
Jul 202637.9%30.8%6.2%9.6%6.2%3.4%2.3%2.3%0.67%0.67%
Aug 202634.1%27.8%6.9%15.8%6.1%3.1%2%2.5%0.91%0.73%
Sep 202635.1%35.1%7%8.5%7%2.1%2.1%1.7%0.75%0.62%
Oct 202639%31.9%7.8%7.1%5.8%2.3%2.3%1.9%0.85%0.85%

  1. 1.Coffee mate

    39%

    Moved from 2nd to 1st. 165K estimated branded searches, +22.2% vs prior month. Share +3.9 points.

  2. 2.Chobani

    31.9%

    Moved from 1st to 2nd. 135K estimated branded searches, 0% vs prior month. Share -3.2 points.

  3. 3.Starbucks

    7.8%

    Moved from 4th to 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.8 points.

  4. 4.International Delight

    7.1%

    Moved from 3rd to 4th. 30.2K estimated branded searches, -8.2% vs prior month. Share -1.4 points.

  5. 5.nutpods

    5.8%

    Held 5th. 24.7K estimated branded searches, -8.2% vs prior month. Share -1.1 points.

  6. 6.Natural Bliss

    2.3%

    Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  7. 7.Silk

    2.3%

    Held 7th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  8. 8.Laird Superfood

    1.9%

    Held 8th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  9. 9.Califia Farms

    0.85%

    Held 9th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

  10. 10.Oatly

    0.85%

    Held 10th. 3.6K estimated branded searches, +50% vs prior month. Share +0.2 points.

Oatly, Chobani and 3 other brands sell other things too, so only their searches that name this product count here, like “oatly creamer”.

Compare popularity between Oatly and its closest rivals

Every comparison with Oatly

25 comparisons

How has branded search demand for Oatly changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Oatly worldwide rose from 113K to 139K.
  • Across the 12 months ending October 2026, Oatly’s share of searches among coffee creamer brands worldwide held steady, from 0.69% to 0.85%.

How did search popularity change for coffee creamer brands worldwide in October 2026?

6 changes

  1. In October 2026, Coffee mate overtook Chobani to become the leader among coffee creamer brands worldwide, with 39% of the searches.

  2. In October 2026, Starbucks overtook International Delight to rank 3rd among coffee creamer brands worldwide, with 7.8% of the searches.

  3. In October 2026, Chobani lost share of searches among coffee creamer brands worldwide, from 35.1% to 31.9%.

  4. In October 2026, International Delight lost share of searches among coffee creamer brands worldwide, from 8.5% to 7.1%.

  5. In October 2026, nutpods lost share of searches among coffee creamer brands worldwide, from 7% to 5.8%.

  6. Estimated monthly branded searches for Natural Bliss worldwide rose 125% over 12 measured months, from 4.4K to 9.9K in October 2026.

How are Oatly’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Oatly’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oatly
  • oatly cream cheese
  • oatly creamer

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How the Brand Demand Index is measured

Where does Oatly compete?

Oatly is ranked by how often people search for it in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee creamer brands10th of 100.85%Shown above
Plant milk brands2nd of 731.9%Show ranking
Milk brands1st of 749%Show ranking
Cream cheese brands7th of 70.15%Show ranking
Oat milk brands1st of 857.9%Show ranking
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