Plant milk brands:Which brands are most popular in search?
In August 2026, Oatly was the most searched among plant milk brands worldwide, with an estimated 165K branded searches and 77.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Oatly77.6%- Almond Breeze8.5%
Vitasoy8.5%
Califia Farms4.7%
So Good0.75%
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Share of SearchLeaderboard
Compare the plant milk brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oatly, Almond Breeze, Vitasoy, Califia Farms. The figures are in the table below the chart.
View monthly share of search table
| Month | Oatly | Almond Breeze | Vitasoy | Califia Farms | So Good |
|---|---|---|---|---|---|
| Oct 2025 | 78.1% | 7% | 8.6% | 5.7% | 0.62% |
| Nov 2025 | 78.9% | 7.1% | 8.7% | 4.7% | 0.62% |
| Dec 2025 | 78.1% | 7% | 8.6% | 5.7% | 0.58% |
| Jan 2026 | 76.9% | 8.4% | 8.4% | 5.6% | 0.61% |
| Feb 2026 | 80.3% | 7.2% | 7.2% | 4.8% | 0.49% |
| Mar 2026 | 82% | 6% | 7.4% | 4% | 0.53% |
| Apr 2026 | 78.9% | 7.1% | 8.7% | 4.7% | 0.62% |
| May 2026 | 78.8% | 7.1% | 8.6% | 4.7% | 0.76% |
| Jun 2026 | 79.4% | 7.1% | 8.7% | 3.9% | 0.91% |
| Jul 2026 | 78.7% | 7.1% | 8.6% | 4.7% | 0.91% |
| Aug 2026 | 77.6% | 8.5% | 8.5% | 4.7% | 0.75% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.6% | 165K | 0% | -1.1 points | |
| 2, moved from 3rd to 2nd | 8.5% | 18.1K | +22.3% | +1.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 8.5% | 18.1K | 0% | -0.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.7% | 9.9K | 0% | -0.1 points | |
| 5, held 5th | 0.75% | 1.6K | -15.8% | -0.2 points |
1.
Oatly77.6%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share -1.1 points.
8.5%
Moved from 3rd to 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.5 points.
3.
Vitasoy8.5%
Moved from 2nd to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.7%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
So Good0.75%
Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.
Compare search popularity between leading brands
- Oatly vs Almond Breeze: compare search popularity
- Oatly vs Vitasoy: compare search popularity
- Oatly vs Califia Farms: compare search popularity
- Almond Breeze vs Vitasoy: compare search popularity
- Almond Breeze vs Califia Farms: compare search popularity
- Vitasoy vs Califia Farms: compare search popularity
- Compare any of these brands
Which brand is most popular in search among plant milk brands worldwide?
5 brands
In August 2026, Oatly was the most searched among plant milk brands worldwide, with an estimated 165K branded searches and 77.6% estimated Share of Search within this set. Almond Breeze is in 2nd place, 69.1 percentage points behind at 8.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Oatly | 78.1% → 77.6% | 82%Mar 2026 | 76.9%Jan 2026 | 1st |
| Almond Breeze | 7% → 8.5% | 8.5%Aug 2026 | 6%Mar 2026 | 3rd → 2nd |
| Vitasoy | 8.6% → 8.5% | 8.7%Jun 2026 | 7.2%Feb 2026 | 2nd → 3rd |
| Califia Farms | 5.7% → 4.7% | 5.7%Dec 2025 | 3.9%Jun 2026 | 4th |
| So Good | 0.62% → 0.75% | 0.91%Jun 2026 | 0.49%Feb 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Oatly’s estimated Share of Search among plant milk brands worldwide decreased from 78.1% to 77.6%.
- Across the 11 months ending August 2026, Almond Breeze’s estimated Share of Search among plant milk brands worldwide increased from 7% to 8.5%.
- Across the 11 months ending August 2026, Califia Farms’ estimated Share of Search among plant milk brands worldwide decreased from 5.7% to 4.7%.
- Across the 11 months ending August 2026, Oatly’s estimated Share of Search among plant milk brands worldwide peaked at 82% in March 2026 and was lowest at 76.9% in January 2026.
- Across the 11 months ending August 2026, Almond Breeze’s estimated Share of Search among plant milk brands worldwide peaked at 8.5% in August 2026 and was lowest at 6% in March 2026.
- Across the 11 months ending August 2026, Vitasoy’s estimated Share of Search among plant milk brands worldwide peaked at 8.7% in June 2026 and was lowest at 7.2% in February 2026.
- Across the 11 months ending August 2026, Califia Farms’ estimated Share of Search among plant milk brands worldwide peaked at 5.7% in December 2025 and was lowest at 3.9% in June 2026.
- Across the 11 months ending August 2026, Almond Breeze rose from 3rd to 2nd among plant milk brands worldwide.
- Across the 11 months ending August 2026, Vitasoy fell from 2nd to 3rd among plant milk brands worldwide.
- Across the 11 months ending August 2026, So Good held steady: its estimated Share of Search among plant milk brands worldwide moved less than 0.5 percentage points.
How did search popularity change for plant milk brands worldwide in August 2026?
4 changes
In August 2026, Almond Breeze overtook Vitasoy to rank 2nd among plant milk brands worldwide, at 8.5%.
In August 2026, Oatly lost estimated Share of Search among plant milk brands worldwide, from 78.7% to 77.6%.
Estimated monthly branded searches for So Good worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
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