So Good vs Vitasoy:Which is more popular by branded search?
In August 2026, Vitasoy had more branded searches than So Good among plant milk brands worldwide. Vitasoy was estimated to have 18.1K branded searches compared to So Good’s 1.6K, and held an 8.5% Share of Search versus So Good’s 0.75%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, So Good or Vitasoy?
Compare the plant milk brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vitasoy, So Good. The figures are in the table below the chart.
View monthly share of search table
| Month | Oatly | Almond Breeze | Vitasoy | Califia Farms | So Good |
|---|---|---|---|---|---|
| Oct 2025 | 78.1% | 7% | 8.6% | 5.7% | 0.62% |
| Nov 2025 | 78.9% | 7.1% | 8.7% | 4.7% | 0.62% |
| Dec 2025 | 78.1% | 7% | 8.6% | 5.7% | 0.58% |
| Jan 2026 | 76.9% | 8.4% | 8.4% | 5.6% | 0.61% |
| Feb 2026 | 80.3% | 7.2% | 7.2% | 4.8% | 0.49% |
| Mar 2026 | 82% | 6% | 7.4% | 4% | 0.53% |
| Apr 2026 | 78.9% | 7.1% | 8.7% | 4.7% | 0.62% |
| May 2026 | 78.8% | 7.1% | 8.6% | 4.7% | 0.76% |
| Jun 2026 | 79.4% | 7.1% | 8.7% | 3.9% | 0.91% |
| Jul 2026 | 78.7% | 7.1% | 8.6% | 4.7% | 0.91% |
| Aug 2026 | 77.6% | 8.5% | 8.5% | 4.7% | 0.75% |
| Sep 2026 | — | — | — | — | — |
How has the So Good and Vitasoy comparison changed over the last 12 months?
3 findings
- Vitasoy was ahead of So Good in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, So Good’s estimated Share of Search among plant milk brands worldwide moved from 0.62% to 0.75%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 11 months ending August 2026, Vitasoy’s estimated Share of Search among plant milk brands worldwide moved from 8.6% to 8.5%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for plant milk brands worldwide in August 2026?
2 changes
In August 2026, Almond Breeze overtook Vitasoy to rank 2nd among plant milk brands worldwide, at 8.5%.
Estimated monthly branded searches for So Good worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using So Good’s and Vitasoy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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