How popular isAlpro in search?
In September 2026, there were an estimated 110K branded searches for Alpro worldwide which is down 18.5% over the last 12 months. Alpro holds 26.9% estimated Share of Search among plant milk brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Oatly40.4%Alpro26.9%
So Good18.5%
Califia Farms6.1%
Vitasoy4.4%Almond Breeze3.6%
Follow Alpro and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which plant milk brands compete with Alpro?
Share of Search by month for Oatly, Alpro, So Good, Califia Farms, Vitasoy, Almond Breeze. The figures are in the table below the chart.
View monthly share of search table
| Month | Oatly | Alpro | So Good | Califia Farms | Vitasoy | Almond Breeze |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.6% | 30.8% | 17.2% | 6.9% | 4.1% | 3.4% |
| Nov 2025 | 40.5% | 27% | 18.5% | 6.1% | 4.4% | 3.6% |
| Dec 2025 | 38.6% | 25.9% | 21.5% | 6.3% | 4.2% | 3.5% |
| Jan 2026 | 37.4% | 30.6% | 17% | 6.8% | 4.1% | 4.1% |
| Feb 2026 | 39.7% | 32.5% | 14.8% | 5.9% | 3.6% | 3.6% |
| Mar 2026 | 42.6% | 28.6% | 15.9% | 5.9% | 3.8% | 3.1% |
| Apr 2026 | 38.1% | 31.2% | 17.4% | 5.7% | 4.2% | 3.4% |
| May 2026 | 38.2% | 31.3% | 17.5% | 5.3% | 4.2% | 3.4% |
| Jun 2026 | 40.6% | 27% | 18.7% | 5.6% | 4.5% | 3.6% |
| Jul 2026 | 40.4% | 26.9% | 18.6% | 6% | 4.4% | 3.6% |
| Aug 2026 | 40.1% | 26.7% | 18.4% | 6% | 4.4% | 4.4% |
| Sep 2026 | 40.4% | 26.9% | 18.5% | 6.1% | 4.4% | 3.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.4% | 165K | 0% | +0.3 points | |
| 2, held 2nd | 26.9% | 110K | 0% | +0.2 points | |
| 3, held 3rd | 18.5% | 75.6K | 0% | +0.1 points | |
| 4, held 4th | 6.1% | 24.7K | 0% | 0 points | |
| 5, moved from 6th to 5th | 4.4% | 18.1K | 0% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.6% | 14.8K | -18.2% | -0.8 pointsmoved from 5th to 6th |
1.
Oatly40.4%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.
2.
26.9%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
So Good18.5%
Held 3rd. 75.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.1%
Held 4th. 24.7K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Vitasoy4.4%
Moved from 6th to 5th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
3.6%
Moved from 5th to 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
Compare search popularity between Alpro and its closest rivals
How has branded search demand for Alpro changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Alpro worldwide fell from 135K to 110K.
- Across the 12 months ending September 2026, Alpro’s estimated Share of Search among plant milk brands worldwide decreased from 30.8% to 26.9%.
- Across the 12 months ending September 2026, Alpro’s estimated Share of Search among plant milk brands worldwide peaked at 32.5% in February 2026 and was lowest at 25.9% in December 2025.
How did search popularity change for plant milk brands worldwide in September 2026?
4 changes
In September 2026, Almond Breeze lost estimated Share of Search among plant milk brands worldwide, from 4.4% to 3.6%.
In September 2026, Vitasoy rose from 6th to 5th among plant milk brands worldwide.
Estimated monthly branded searches for Alpro worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 12 measured months, from 30.2K to 24.7K in September 2026.
Where does Alpro compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Oat milk brands | 3rd of 6 | 16% | Show ranking |
| Almond milk brands | 2nd of 5 | 17.9% | Show ranking |
| Plant milk brands | 2nd of 6 | 26.9% | Shown above |
| Milk brands | 2nd of 6 | 28.1% | Show ranking |
How is Alpro measured?
Brandwave collects information about searches that people make online using Alpro’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- alpro
Do you work for Alpro? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Alpro your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.