Brandwave

How popular isVitasoy in search?

In August 2026, there were an estimated 18.1K branded searches for Vitasoy worldwide which held steady over the last 11 months. Vitasoy holds 8.5% estimated Share of Search among plant milk brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Oatly77.6%
  2. Almond Breeze8.5%
  3. Vitasoy8.5%
  4. Califia Farms4.7%
  5. So Good0.75%
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Which plant milk brands compete with Vitasoy?

Vitasoy against plant milk brands worldwide, by month

Share of Search by month for Oatly, Almond Breeze, Vitasoy, Califia Farms. The figures are in the table below the chart.

View monthly share of search table
MonthOatlyAlmond BreezeVitasoyCalifia FarmsSo Good
Oct 202578.1%7%8.6%5.7%0.62%
Nov 202578.9%7.1%8.7%4.7%0.62%
Dec 202578.1%7%8.6%5.7%0.58%
Jan 202676.9%8.4%8.4%5.6%0.61%
Feb 202680.3%7.2%7.2%4.8%0.49%
Mar 202682%6%7.4%4%0.53%
Apr 202678.9%7.1%8.7%4.7%0.62%
May 202678.8%7.1%8.6%4.7%0.76%
Jun 202679.4%7.1%8.7%3.9%0.91%
Jul 202678.7%7.1%8.6%4.7%0.91%
Aug 202677.6%8.5%8.5%4.7%0.75%
Sep 2026—————

  1. 1.Oatly

    77.6%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share -1.1 points.

  2. 2.Almond Breeze

    8.5%

    Moved from 3rd to 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.5 points.

  3. 3.Vitasoy

    8.5%

    Moved from 2nd to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Califia Farms

    4.7%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.So Good

    0.75%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.

Compare search popularity between Vitasoy and its closest rivals

How has branded search demand for Vitasoy changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vitasoy worldwide held steady at 18.1K.
  • Across the 11 months ending August 2026, Vitasoy’s estimated Share of Search among plant milk brands worldwide peaked at 8.7% in June 2026 and was lowest at 7.2% in February 2026.
  • Across the 11 months ending August 2026, Vitasoy fell from 2nd to 3rd among plant milk brands worldwide.

How did search popularity change for plant milk brands worldwide in August 2026?

  1. In August 2026, Almond Breeze overtook Vitasoy to rank 2nd among plant milk brands worldwide, at 8.5%.

  2. In August 2026, Oatly lost estimated Share of Search among plant milk brands worldwide, from 78.7% to 77.6%.

  3. Estimated monthly branded searches for So Good worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

  4. Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

How is Vitasoy measured?

Brandwave collects information about searches that people make online using Vitasoy’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vitasoy

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How the Brand Demand Index is measured

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