Oatly vs Vitasoy:Which is more popular by branded search?
In August 2026, Oatly had more branded searches than Vitasoy among plant milk brands worldwide. Oatly was estimated to have 165K branded searches compared to Vitasoy’s 18.1K, and held a 54.7% Share of Search versus Vitasoy’s 6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Oatly or Vitasoy?
Compare the plant milk brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oatly, Vitasoy. The figures are in the table below the chart.
View monthly share of search table
| Month | Oatly | So Good | Califia Farms | Almond Breeze | Vitasoy |
|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 24.8% | 10% | 4.9% | 6% |
| Nov 2025 | 55.4% | 25.3% | 8.3% | 5% | 6.1% |
| Dec 2025 | 52.1% | 29% | 8.5% | 4.7% | 5.7% |
| Jan 2026 | 53.8% | 24.6% | 9.8% | 5.9% | 5.9% |
| Feb 2026 | 58.8% | 21.9% | 8.8% | 5.3% | 5.3% |
| Mar 2026 | 59.6% | 22.3% | 8.3% | 4.4% | 5.4% |
| Apr 2026 | 55.4% | 25.3% | 8.3% | 5% | 6.1% |
| May 2026 | 55.3% | 25.4% | 8.3% | 5% | 6.1% |
| Jun 2026 | 55.6% | 25.6% | 7.7% | 5% | 6.1% |
| Jul 2026 | 55.3% | 25.4% | 8.3% | 5% | 6.1% |
| Aug 2026 | 54.7% | 25.1% | 8.2% | 6% | 6% |
| Sep 2026 | — | — | — | — | — |
How has the Oatly and Vitasoy comparison changed over the last 12 months?
3 findings
- Oatly was ahead of Vitasoy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Oatly’s estimated Share of Search among plant milk brands worldwide moved from 54.4% to 54.7%, and its estimated monthly branded searches held steady at 165K.
- Across the 11 months ending August 2026, Vitasoy’s estimated Share of Search among plant milk brands worldwide held steady at 6%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for plant milk brands worldwide in August 2026?
2 changes
In August 2026, Almond Breeze overtook Vitasoy to rank 4th among plant milk brands worldwide, at 6%.
In August 2026, Oatly lost estimated Share of Search among plant milk brands worldwide, from 55.3% to 54.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Oatly’s and Vitasoy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.