How popular isSo Good in search?
In August 2026, there were an estimated 1.6K branded searches for So Good worldwide which is up 23.1% over the last 11 months. So Good holds 0.75% estimated Share of Search among plant milk brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Oatly77.6%Almond Breeze8.5%
Vitasoy8.5%
Califia Farms4.7%
So Good0.75%
Follow So Good and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which plant milk brands compete with So Good?
Share of Search by month for Oatly, Almond Breeze, Vitasoy, Califia Farms, So Good. The figures are in the table below the chart.
View monthly share of search table
| Month | Oatly | Almond Breeze | Vitasoy | Califia Farms | So Good |
|---|---|---|---|---|---|
| Oct 2025 | 78.1% | 7% | 8.6% | 5.7% | 0.62% |
| Nov 2025 | 78.9% | 7.1% | 8.7% | 4.7% | 0.62% |
| Dec 2025 | 78.1% | 7% | 8.6% | 5.7% | 0.58% |
| Jan 2026 | 76.9% | 8.4% | 8.4% | 5.6% | 0.61% |
| Feb 2026 | 80.3% | 7.2% | 7.2% | 4.8% | 0.49% |
| Mar 2026 | 82% | 6% | 7.4% | 4% | 0.53% |
| Apr 2026 | 78.9% | 7.1% | 8.7% | 4.7% | 0.62% |
| May 2026 | 78.8% | 7.1% | 8.6% | 4.7% | 0.76% |
| Jun 2026 | 79.4% | 7.1% | 8.7% | 3.9% | 0.91% |
| Jul 2026 | 78.7% | 7.1% | 8.6% | 4.7% | 0.91% |
| Aug 2026 | 77.6% | 8.5% | 8.5% | 4.7% | 0.75% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.6% | 165K | 0% | -1.1 points | |
| 2, moved from 3rd to 2nd | 8.5% | 18.1K | +22.3% | +1.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 8.5% | 18.1K | 0% | -0.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.7% | 9.9K | 0% | -0.1 points | |
| 5, held 5th | 0.75% | 1.6K | -15.8% | -0.2 points |
1.
Oatly77.6%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share -1.1 points.
8.5%
Moved from 3rd to 2nd. 18.1K estimated branded searches, +22.3% vs prior month. Share +1.5 points.
3.
Vitasoy8.5%
Moved from 2nd to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.7%
Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
So Good0.75%
Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.
Compare search popularity between So Good and its closest rivals
How has branded search demand for So Good changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for So Good worldwide rose from 1.3K to 1.6K.
- Across the 11 months ending August 2026, So Good’s estimated Share of Search among plant milk brands worldwide held steady, from 0.62% to 0.75%.
How did search popularity change for plant milk brands worldwide in August 2026?
4 changes
In August 2026, Almond Breeze overtook Vitasoy to rank 2nd among plant milk brands worldwide, at 8.5%.
In August 2026, Oatly lost estimated Share of Search among plant milk brands worldwide, from 78.7% to 77.6%.
Estimated monthly branded searches for So Good worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.
How is So Good measured?
Brandwave collects information about searches that people make online using So Good’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- so good milk
Who owns So Good?
So Good is owned by Sanitarium. Brandwave also tracks Weet-Bix and 
Do you work for So Good? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is So Good your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.