Brandwave

How popular isSo Good in search?

In September 2026, there were an estimated 75.6K branded searches for So Good worldwide which held steady over the last 12 months. So Good holds 12.3% estimated Share of Search among almond milk brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Blue Diamond63.4%
  2. Alpro17.9%
  3. So Good12.3%
  4. Califia Farms4%
  5. Almond Breeze2.4%
So Good website (opens in a new tab)

Follow So Good and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which almond milk brands compete with So Good?

So Good against almond milk brands worldwide, by month

Share of Search by month for Blue Diamond, Alpro, So Good, Califia Farms, Almond Breeze. The figures are in the table below the chart.

View monthly share of search table
MonthBlue DiamondAlproSo GoodCalifia FarmsAlmond Breeze
Oct 202555.9%23.3%13%5.2%2.6%
Nov 202559%20.1%13.7%4.5%2.7%
Dec 202566.2%15.3%12.7%3.7%2.1%
Jan 202660.4%20.7%11.5%4.6%2.8%
Feb 202662.3%21.6%9.8%3.9%2.4%
Mar 202660.7%21%11.7%4.4%2.3%
Apr 202656.4%23.6%13.1%4.3%2.6%
May 202661.1%21.1%11.8%3.6%2.3%
Jun 202663.3%18%12.4%3.8%2.4%
Jul 202663.4%17.9%12.3%4%2.4%
Aug 202663.1%17.8%12.2%4%2.9%
Sep 202663.4%17.9%12.3%4%2.4%

  1. 1.Blue Diamond

    63.4%

    Held 1st. 390K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Alpro

    17.9%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.So Good

    12.3%

    Held 3rd. 75.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Califia Farms

    4%

    Held 4th. 24.7K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Almond Breeze

    2.4%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

Compare search popularity between So Good and its closest rivals

Every comparison with So Good

How has branded search demand for So Good changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for So Good worldwide held steady, from 75.3K to 75.6K.
  • Across the 12 months ending September 2026, So Good’s estimated Share of Search among almond milk brands worldwide decreased from 13% to 12.3%.
  • Across the 12 months ending September 2026, So Good’s estimated Share of Search among almond milk brands worldwide peaked at 13.7% in November 2025 and was lowest at 9.8% in February 2026.

How did search popularity change for almond milk brands worldwide in September 2026?

  1. In September 2026, Almond Breeze lost estimated Share of Search among almond milk brands worldwide, from 2.9% to 2.4%.

  2. Estimated monthly branded searches for Blue Diamond worldwide rose 20.7% over 12 measured months, from 323K to 390K in September 2026.

  3. Estimated monthly branded searches for Alpro worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  4. Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 12 measured months, from 30.2K to 24.7K in September 2026.

Where does So Good compete?

So Good is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Oat milk brands4th of 611%Show ranking
Almond milk brands3rd of 512.3%Shown above
Plant milk brands3rd of 618.5%Show ranking
Soy milk brands1st of 349%Show ranking

How is So Good measured?

Brandwave collects information about searches that people make online using So Good’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • so good
  • so good milk

How the Brand Demand Index is measured

Who owns So Good?

So Good is owned by Sanitarium. Brandwave also tracks Weet-Bix and Marmite, owned by the same company, worldwide.

Do you work for So Good? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is So Good your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free