Brandwave

How popular isSo Good in search?

In September 2026, there were an estimated 75.6K branded searches for So Good worldwide which held steady over the last 12 months. So Good holds 49% estimated Share of Search among soy milk brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. So Good49%
  2. Kikkoman39.2%
  3. Vitasoy11.7%
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Which soy milk brands compete with So Good?

So Good against soy milk brands worldwide, by month

Share of Search by month for So Good, Kikkoman, Vitasoy. The figures are in the table below the chart.

View monthly share of search table
MonthSo GoodKikkomanVitasoy
Oct 202548.9%39.3%11.8%
Nov 202548.9%39.3%11.8%
Dec 202549.9%40.3%9.8%
Jan 202645%44.2%10.8%
Feb 202640.9%49.2%9.8%
Mar 202648.9%39.3%11.8%
Apr 202648.9%39.3%11.8%
May 202649%39.2%11.7%
Jun 202649.1%39.2%11.7%
Jul 202649.1%39.2%11.7%
Aug 202649%39.2%11.7%
Sep 202649%39.2%11.7%

  1. 1.So Good

    49%

    Held 1st. 75.6K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Kikkoman

    39.2%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Vitasoy

    11.7%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between So Good and its closest rivals

Every comparison with So Good

How has branded search demand for So Good changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for So Good worldwide held steady, from 75.3K to 75.6K.
  • Across the 12 months ending September 2026, So Good’s estimated Share of Search among soy milk brands worldwide peaked at 49.9% in December 2025 and was lowest at 40.9% in February 2026.

How did search popularity change for soy milk brands worldwide in September 2026?

Nothing among soy milk brands moved beyond provider rounding in September 2026.

Where does So Good compete?

So Good is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Oat milk brands4th of 611%Show ranking
Almond milk brands3rd of 512.3%Show ranking
Plant milk brands3rd of 618.5%Show ranking
Soy milk brands1st of 349%Shown above

How is So Good measured?

Brandwave collects information about searches that people make online using So Good’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • so good
  • so good milk

How the Brand Demand Index is measured

Who owns So Good?

So Good is owned by Sanitarium. Brandwave also tracks Weet-Bix and Marmite, owned by the same company, worldwide.

Do you work for So Good? To request corrections or removal please contact us via our support page and we will be happy to assist.

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