How popular isKikkoman in search?
In September 2026, there were an estimated 60.5K branded searches for Kikkoman worldwide which held steady over the last 12 months. Kikkoman holds 2.6% estimated Share of Search among soy Milk brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which soy Milk brands compete with Kikkoman?
Share of Search by month for Natura, Vitamix, So Good, Kikkoman. The figures are in the table below the chart.
View monthly share of search table
| Month | Natura | Vitamix | So Good | Kikkoman | Pearl | Vitasoy | Vanilla | Eden |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 78.3% | 13.6% | 3.2% | 2.6% | 1.4% | 0.77% | <0.01% | 0.03% |
| Nov 2025 | 82% | 12.6% | 2.3% | 1.8% | 0.81% | 0.54% | <0.01% | 0.01% |
| Dec 2025 | 83.5% | 11.1% | 2.3% | 1.8% | 0.83% | 0.45% | <0.01% | <0.01% |
| Jan 2026 | 76.4% | 15.2% | 3.1% | 3.1% | 1.4% | 0.76% | 0.02% | 0.02% |
| Feb 2026 | 76.7% | 14.2% | 3.1% | 3.8% | 1.4% | 0.76% | 0.01% | 0.03% |
| Mar 2026 | 79.1% | 13.1% | 3.3% | 2.6% | 1.2% | 0.78% | 0.02% | 0.04% |
| Apr 2026 | 78% | 14.4% | 3.2% | 2.6% | 0.95% | 0.77% | 0.01% | 0.04% |
| May 2026 | 78% | 14.4% | 3.2% | 2.6% | 0.95% | 0.77% | 0.03% | 0.04% |
| Jun 2026 | 78.8% | 13% | 3.3% | 2.6% | 1.4% | 0.78% | 0.04% | 0.03% |
| Jul 2026 | 74.3% | 15% | 3.8% | 3% | 3% | 0.9% | 0.06% | 0.02% |
| Aug 2026 | 77.1% | 14.2% | 3.2% | 2.5% | 2.1% | 0.76% | 0.04% | 0.02% |
| Sep 2026 | 79.2% | 13.1% | 3.3% | 2.6% | 0.96% | 0.78% | 0.04% | 0.02% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.2% | 1.8M | 0% | +2.1 points | |
| 2, held 2nd | 13.1% | 302K | -10.6% | -1.2 points | |
| 3, held 3rd | 3.3% | 75.6K | 0% | +0.1 points | |
| 4, held 4th | 2.6% | 60.5K | 0% | +0.1 points | |
| 5, held 5th | 0.96% | 22.2K | -55.2% | -1.1 points | |
| 6, held 6th | 0.78% | 18.1K | 0% | 0 points | |
| 7, held 7th | 0.04% | 880 | 0% | 0 points | |
| 8, held 8th | 0.02% | 480 | -18.6% | 0 points |
1.
Natura79.2%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +2.1 points.
2.
Vitamix13.1%
Held 2nd. 302K estimated branded searches, -10.6% vs prior month. Share -1.2 points.
3.
So Good3.3%
Held 3rd. 75.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Kikkoman2.6%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Pearl0.96%
Held 5th. 22.2K estimated branded searches, -55.2% vs prior month. Share -1.1 points.
6.
Vitasoy0.78%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.
7.Vanilla
0.04%
Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
8.
Eden0.02%
Held 8th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.
Compare search popularity between Kikkoman and its closest rivals
Every comparison with Kikkoman
17 comparisons
- Kikkoman vs Maggi
- French's vs Kikkoman
- Heinz vs Kikkoman
- Hellmann's vs Kikkoman
- Kewpie vs Kikkoman
- Kikkoman vs Natura
- Kikkoman vs So Good
- Kikkoman vs Vitamix
- Kikkoman vs Nando's
- Kikkoman vs Pearl
- Kikkoman vs Vitasoy
- Kikkoman vs Maille
- Kikkoman vs Masterfoods
- Honey vs Kikkoman
- Kikkoman vs Wattie's
- Kikkoman vs Vanilla
- Eden vs Kikkoman
How has branded search demand for Kikkoman changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kikkoman worldwide held steady at 60.5K.
- Across the 12 months ending September 2026, Kikkoman’s estimated Share of Search among soy Milk brands worldwide peaked at 3.8% in February 2026 and was lowest at 1.8% in November 2025.
How did search popularity change for soy Milk brands worldwide in September 2026?
5 changes
In September 2026, Natura gained estimated Share of Search among soy Milk brands worldwide, from 77.1% to 79.2%.
In September 2026, Vitamix lost estimated Share of Search among soy Milk brands worldwide, from 14.2% to 13.1%.
In September 2026, Pearl lost estimated Share of Search among soy Milk brands worldwide, from 2.1% to 0.96%.
Estimated monthly branded searches for Vanilla worldwide rose 417.6% over 12 measured months, from 170 to 880 in September 2026.
Estimated monthly branded searches for Eden worldwide fell 33.3% over 12 measured months, from 720 to 480 in September 2026.
Where does Kikkoman compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Soy Milk brands | 4th of 8 | 2.6% | Shown above |
| Condiments | 4th of 6 | 4.9% | Show ranking |
| Sauce and condiment brands | 3rd of 5 | 10.1% | Show ranking |
| Soy Sauce brands | 2nd of 3 | 11.8% | Show ranking |
How is Kikkoman measured?
Brandwave collects information about searches that people make online using Kikkoman’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kikkoman
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