Brandwave

Soy Sauce brands:Which are searched most?

In September 2026, Maggi was the most searched among soy Sauce brands worldwide, with an estimated 450K branded searches and 87.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Maggi87.7%
  2. Kikkoman11.8%
  3. Honey0.56%

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Share of SearchLeaderboard

Compare the soy sauce brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among soy Sauce brands worldwide, by month

Share of Search by month for Maggi, Kikkoman. The figures are in the table below the chart.

View monthly share of search table
MonthMaggiKikkomanHoney
Oct 202585.3%14%0.67%
Nov 202585.2%14%0.83%
Dec 202584.3%13.9%1.9%
Jan 202684.8%13.9%1.2%
Feb 202682.7%16.6%0.65%
Mar 202687.7%11.8%0.56%
Apr 202685.2%14%0.83%
May 202687.7%11.8%0.47%
Jun 202685.5%14.1%0.44%
Jul 202685.5%14.1%0.44%
Aug 202687.2%11.7%1%
Sep 202687.7%11.8%0.56%

This month’s ranking, September 2026

  1. 1.Maggi

    87.7%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.Kikkoman

    11.8%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Honey

    0.56%

    Held 3rd. 2.9K estimated branded searches, -46.3% vs prior month. Share -0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among soy Sauce brands worldwide?

In September 2026, Maggi was the most searched among soy Sauce brands worldwide, with an estimated 450K branded searches and 87.7% estimated Share of Search within this set. Kikkoman is in 2nd place, 75.9 percentage points behind at 11.8% Share of Search.

Global soy Sauce brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Maggi85.3% → 87.7%87.7%May 202682.7%Feb 20261st
Kikkoman14% → 11.8%16.6%Feb 202611.7%Aug 20262nd
Honey0.67% → 0.56%1.9%Dec 20250.44%Jun 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Maggi’s estimated Share of Search among soy Sauce brands worldwide increased from 85.3% to 87.7%.
  • Across the 12 months ending September 2026, Kikkoman’s estimated Share of Search among soy Sauce brands worldwide decreased from 14% to 11.8%.
  • Across the 12 months ending September 2026, Maggi’s estimated Share of Search among soy Sauce brands worldwide peaked at 87.7% in May 2026 and was lowest at 82.7% in February 2026.
  • Across the 12 months ending September 2026, Kikkoman’s estimated Share of Search among soy Sauce brands worldwide peaked at 16.6% in February 2026 and was lowest at 11.7% in August 2026.
  • Across the 12 months ending September 2026, Honey’s estimated Share of Search among soy Sauce brands worldwide peaked at 1.9% in December 2025 and was lowest at 0.44% in June 2026.
  • Across the 12 months ending September 2026, Honey held steady: its estimated Share of Search among soy Sauce brands worldwide moved less than 0.5 percentage points.

How did search popularity change for soy Sauce brands worldwide in September 2026?

  1. Estimated monthly branded searches for Maggi worldwide rose 22.3% over 12 measured months, from 368K to 450K in September 2026.

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