Brandwave

How popular isMaggi in search?

In September 2026, there were an estimated 450K branded searches for Maggi worldwide which is up 22.3% over the last 12 months. Maggi holds 43.4% estimated Share of Search among stock cubes worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Maggi43.4%
  2. Campbell's34.3%
  3. Oxo11.6%
  4. Knorr10.6%
  5. Bovril0.13%
  6. Massel0.05%
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Where does Maggi compete?

Maggi is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stock cubes1st of 643.4%Shown below
Instant noodle brands1st of 748.7%Show ranking
Noodles1st of 649.2%Show ranking
Cup noodles brands1st of 550.2%Show ranking
Seasoning brands1st of 654.7%Show ranking
Soup and stock brands1st of 355.7%Show ranking

Which stock cubes compete with Maggi?

Maggi against stock cubes worldwide, by month

Share of Search by month for Maggi, Campbell's, Oxo, Knorr. The figures are in the table below the chart.

View monthly share of search table
MonthMaggiCampbell'sOxoKnorrBovrilMassel
Oct 202534.7%38.7%13.7%12.7%0.23%0.04%
Nov 202516.5%50.4%8.2%24.7%0.13%0.01%
Dec 202530.7%45.6%12.3%11.2%0.2%0.03%
Jan 202640.3%34.1%13.2%12.1%0.26%0.03%
Feb 202638.5%37.2%12.6%11.5%0.25%0.03%
Mar 202642.4%33.6%11.2%12.7%0.12%0.04%
Apr 202639.3%35.9%12.8%11.7%0.14%0.04%
May 202644.3%33.1%11.6%10.8%0.1%0.06%
Jun 202640.1%34.9%12.7%12%0.14%0.06%
Jul 202640.1%34.9%12.9%12%0.11%0.06%
Aug 202644.9%31.9%12%11%0.13%0.05%
Sep 202643.4%34.3%11.6%10.6%0.13%0.05%

  1. 1.Maggi

    43.4%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Campbell's

    34.3%

    Held 2nd. 356K estimated branded searches, +11.3% vs prior month. Share +2.4 points.

  3. 3.Oxo

    11.6%

    Held 3rd. 120K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Knorr

    10.6%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Bovril

    0.13%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Massel

    0.05%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Maggi and its closest rivals

Every comparison with Maggi

How has branded search demand for Maggi changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Maggi worldwide rose from 368K to 450K.
  • Across the 12 months ending September 2026, Maggi’s estimated Share of Search among stock cubes worldwide increased from 34.7% to 43.4%.
  • Across the 12 months ending September 2026, Maggi’s estimated Share of Search among stock cubes worldwide peaked at 44.9% in August 2026 and was lowest at 16.5% in November 2025.
  • Across the 12 months ending September 2026, Maggi rose from 2nd to 1st among stock cubes worldwide.

How did search popularity change for stock cubes worldwide in September 2026?

  1. In September 2026, Campbell's gained estimated Share of Search among stock cubes worldwide, from 31.9% to 34.3%.

  2. In September 2026, Maggi lost estimated Share of Search among stock cubes worldwide, from 44.9% to 43.4%.

  3. Knorr’s estimated Share of Search among stock cubes worldwide has lost ground for 3 months in a row, from 12% to 10.6% in September 2026.

  4. Estimated monthly branded searches for Massel worldwide rose 23.1% over 12 measured months, from 390 to 480 in September 2026.

  5. Estimated monthly branded searches for Bovril worldwide fell 45.8% over 12 measured months, from 2.4K to 1.3K in September 2026.

  6. Estimated monthly branded searches for Oxo worldwide fell 17.2% over 12 measured months, from 145K to 120K in September 2026.

How is Maggi measured?

Brandwave collects information about searches that people make online using Maggi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • maggi

How the Brand Demand Index is measured

Who owns Maggi?

Maggi is owned by Nestlé. Brandwave also tracks Purina, Dolce Gusto, Milo, NAN, Nescafé and Nesquik, owned by the same company, worldwide.

Do you work for Maggi? To request corrections or removal please contact us via our support page and we will be happy to assist.

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