Brandwave

How popular isMaggi in search?

In September 2026, there were an estimated 450K branded searches for Maggi worldwide which is up 22.3% over the last 12 months. Maggi holds 48.7% estimated Share of Search among instant noodle brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Maggi48.7%
  2. Indomie32.6%
  3. Wai Wai8%
  4. Nongshim5.4%
  5. Samyang2.4%
  6. Nissin2%
  7. Ottogi1.1%
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Which instant noodle brands compete with Maggi?

Maggi against instant noodle brands worldwide, by month

Share of Search by month for Maggi, Indomie, Wai Wai, Nongshim, Samyang. The figures are in the table below the chart.

View monthly share of search table
MonthMaggiIndomieWai WaiNongshimSamyangNissinOttogi
Oct 202545%36.8%6.1%6.1%2.7%1.8%1.5%
Nov 202545.2%36.9%6.1%6.1%2.7%1.8%1.2%
Dec 202545.7%37.3%6.1%5%2.8%1.8%1.2%
Jan 202650.1%33.5%5.5%5.5%2.5%1.6%1.3%
Feb 202649.6%33.2%5.5%5.5%3%2%1.3%
Mar 202647.7%31.9%5.3%9.6%2.9%1.6%1.1%
Apr 202644.6%36.4%6%7.3%2.7%1.8%1.2%
May 202649.6%33.2%6.7%5.5%2.4%1.6%1.1%
Jun 202645.2%36.9%6.1%6.1%2.7%1.8%1.2%
Jul 202645.2%36.9%6.1%6.1%2.7%1.8%1.2%
Aug 202648.5%32.5%6.5%6.5%2.9%2%1.1%
Sep 202648.7%32.6%8%5.4%2.4%2%1.1%

  1. 1.Maggi

    48.7%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Indomie

    32.6%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Wai Wai

    8%

    Moved from 4th to 3rd. 74K estimated branded searches, +22.3% vs prior month. Share +1.5 points.

  4. 4.Nongshim

    5.4%

    Moved from 3rd to 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  5. 5.Samyang

    2.4%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

  6. 6.Nissin

    2%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Ottogi

    1.1%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Maggi and its closest rivals

Every comparison with Maggi

How has branded search demand for Maggi changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Maggi worldwide rose from 368K to 450K.
  • Across the 12 months ending September 2026, Maggi’s estimated Share of Search among instant noodle brands worldwide increased from 45% to 48.7%.
  • Across the 12 months ending September 2026, Maggi’s estimated Share of Search among instant noodle brands worldwide peaked at 50.1% in January 2026 and was lowest at 44.6% in April 2026.

How did search popularity change for instant noodle brands worldwide in September 2026?

  1. In September 2026, Wai Wai overtook Nongshim to rank 3rd among instant noodle brands worldwide, with 8% estimated Share of Search.

  2. In September 2026, Nongshim lost estimated Share of Search among instant noodle brands worldwide, from 6.5% to 5.4%.

  3. In September 2026, Samyang lost estimated Share of Search among instant noodle brands worldwide, from 2.9% to 2.4%.

  4. Estimated monthly branded searches for Nissin worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Maggi worldwide rose 22.3% over 12 measured months, from 368K to 450K in September 2026.

  6. Estimated monthly branded searches for Ottogi worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Where does Maggi compete?

Maggi is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stock cubes1st of 643.4%Show ranking
Instant noodle brands1st of 748.7%Shown above
Noodles1st of 649.2%Show ranking
Cup noodles brands1st of 550.2%Show ranking
Seasoning brands1st of 654.7%Show ranking
Soup and stock brands1st of 355.7%Show ranking

How is Maggi measured?

Brandwave collects information about searches that people make online using Maggi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • maggi

How the Brand Demand Index is measured

Who owns Maggi?

Maggi is owned by Nestlé. Brandwave also tracks Purina, Dolce Gusto, Milo, NAN, Nescafé and Nesquik, owned by the same company, worldwide.

Do you work for Maggi? To request corrections or removal please contact us via our support page and we will be happy to assist.

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