Maggi vs Masterfoods:Which is more popular by branded search?
In August 2026, Maggi had more branded searches than Masterfoods among seasoning brands worldwide. Maggi was estimated to have 450K branded searches compared to Masterfoods’ 4.4K, and held a 57.4% Share of Search versus Masterfoods’ 0.56%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Maggi or Masterfoods?
Compare the seasoning brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maggi, Masterfoods. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Knorr | Lawry's | Old Bay | Masterfoods | McCormick |
|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 19.1% | 15.5% | 12.8% | 0.62% | 0.03% |
| Nov 2025 | 32.8% | 49% | 9.8% | 8.1% | 0.39% | 0.02% |
| Dec 2025 | 47.4% | 17.4% | 17.4% | 17.4% | 0.46% | 0.02% |
| Jan 2026 | 55.5% | 16.7% | 13.6% | 13.6% | 0.67% | 0.02% |
| Feb 2026 | 55.5% | 16.6% | 13.6% | 13.6% | 0.66% | 0.02% |
| Mar 2026 | 56.9% | 17.1% | 11.4% | 13.9% | 0.68% | 0.04% |
| Apr 2026 | 53.9% | 16.1% | 16.1% | 13.2% | 0.64% | 0.02% |
| May 2026 | 58.7% | 14.4% | 14.4% | 11.8% | 0.7% | 0.02% |
| Jun 2026 | 53.9% | 16.1% | 13.2% | 16.1% | 0.64% | 0.02% |
| Jul 2026 | 53.9% | 16.1% | 13.2% | 16.1% | 0.64% | 0.02% |
| Aug 2026 | 57.4% | 14% | 14% | 14% | 0.56% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Maggi and Masterfoods comparison changed over the last 12 months?
3 findings
- Maggi was ahead of Masterfoods in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among seasoning brands worldwide moved from 52% to 57.4%, and its estimated monthly branded searches moved from 368K to 450K.
- Across the 11 months ending August 2026, Masterfoods’ estimated Share of Search among seasoning brands worldwide moved from 0.62% to 0.56%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for seasoning brands worldwide in August 2026?
1 change
In August 2026, Maggi gained estimated Share of Search among seasoning brands worldwide, from 53.9% to 57.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Maggi’s and Masterfoods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maggi
1 branded search term
- maggi
Masterfoods
1 branded search term
- masterfoods
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.