Brandwave

Seasoning brands:Which are searched most?

In August 2026, Maggi was the most searched among seasoning brands worldwide, with an estimated 450K branded searches and 47.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Maggi47.7%
  2. Lawry's23.3%
  3. Old Bay16.9%
  4. Knorr11.7%
  5. Masterfoods0.47%
  6. McCormick0.01%

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Share of SearchLeaderboard

Compare the seasoning brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among seasoning brands worldwide, by month

Share of Search by month for Maggi, Lawry's, Old Bay, Knorr. The figures are in the table below the chart.

View monthly share of search table
MonthMaggiLawry'sOld BayKnorrMasterfoodsMcCormick
Oct 202542.9%25.6%15.3%15.7%0.51%0.02%
Nov 202528.9%17.3%10.3%43.2%0.35%0.01%
Dec 202538.3%28.1%19.2%14%0.37%0.01%
Jan 202646.4%22.7%16.4%13.9%0.56%0.01%
Feb 202646.3%22.8%16.5%13.8%0.55%0.02%
Mar 202648.3%19.4%17.1%14.5%0.58%0.03%
Apr 202643.7%26.1%16.6%13.1%0.52%0.02%
May 202648.6%23.8%15.1%11.9%0.58%0.02%
Jun 202644.7%22%19.4%13.4%0.53%0.02%
Jul 202644.7%22%19.4%13.4%0.53%0.02%
Aug 202647.7%23.3%16.9%11.7%0.47%0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Maggi

    47.7%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +3 points.

  2. 2.Lawry's

    23.3%

    Held 2nd. 220K estimated branded searches, +21.5% vs prior month. Share +1.3 points.

  3. 3.Old Bay

    16.9%

    Held 3rd. 160K estimated branded searches, 0% vs prior month. Share -2.5 points.

  4. 4.Knorr

    11.7%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -1.7 points.

  5. 5.Masterfoods

    0.47%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.McCormick

    0.01%

    Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among seasoning brands worldwide?

In August 2026, Maggi was the most searched among seasoning brands worldwide, with an estimated 450K branded searches and 47.7% estimated Share of Search within this set. Lawry's is in 2nd place, 24.4 percentage points behind at 23.3% Share of Search.

Global seasoning brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Maggi42.9% → 47.7%48.6%May 202628.9%Nov 20251st
Lawry's25.6% → 23.3%28.1%Dec 202517.3%Nov 20252nd
Old Bay15.3% → 16.9%19.4%Jun 202610.3%Nov 20254th → 3rd
Knorr15.7% → 11.7%43.2%Nov 202511.7%Aug 20263rd → 4th
Masterfoods0.51% → 0.47%0.58%May 20260.35%Nov 20255th
McCormick0.02% → 0.01%0.03%Mar 20260.01%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Maggi’s estimated Share of Search among seasoning brands worldwide increased from 42.9% to 47.7%.
  • Across the 11 months ending August 2026, Lawry's’ estimated Share of Search among seasoning brands worldwide decreased from 25.6% to 23.3%.
  • Across the 11 months ending August 2026, Old Bay’s estimated Share of Search among seasoning brands worldwide increased from 15.3% to 16.9%.
  • Across the 11 months ending August 2026, Knorr’s estimated Share of Search among seasoning brands worldwide decreased from 15.7% to 11.7%.
  • Across the 11 months ending August 2026, Maggi’s estimated Share of Search among seasoning brands worldwide peaked at 48.6% in May 2026 and was lowest at 28.9% in November 2025.
  • Across the 11 months ending August 2026, Lawry's’ estimated Share of Search among seasoning brands worldwide peaked at 28.1% in December 2025 and was lowest at 17.3% in November 2025.
  • Across the 11 months ending August 2026, Old Bay’s estimated Share of Search among seasoning brands worldwide peaked at 19.4% in June 2026 and was lowest at 10.3% in November 2025.
  • Across the 11 months ending August 2026, Knorr’s estimated Share of Search among seasoning brands worldwide peaked at 43.2% in November 2025 and was lowest at 11.7% in August 2026.
  • Across the 11 months ending August 2026, Old Bay rose from 4th to 3rd among seasoning brands worldwide.
  • Across the 11 months ending August 2026, Knorr fell from 3rd to 4th among seasoning brands worldwide.
  • Across the 11 months ending August 2026, Masterfoods and McCormick held steady: their estimated Share of Search among seasoning brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for seasoning brands worldwide in August 2026?

  1. In August 2026, Maggi gained estimated Share of Search among seasoning brands worldwide, from 44.7% to 47.7%.

  2. In August 2026, Lawry's gained estimated Share of Search among seasoning brands worldwide, from 22% to 23.3%.

  3. In August 2026, Old Bay lost estimated Share of Search among seasoning brands worldwide, from 19.4% to 16.9%.

  4. In August 2026, Knorr lost estimated Share of Search among seasoning brands worldwide, from 13.4% to 11.7%.

  5. Estimated monthly branded searches for McCormick worldwide fell 47.6% over 11 measured months, from 210 to 110 in August 2026.

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