Brandwave

How popular isMaggi in search?

In August 2026, there were an estimated 450K branded searches for Maggi worldwide which is up 22.3% over the last 11 months. Maggi holds 57.4% estimated Share of Search among seasoning brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Maggi57.4%
  2. Knorr14%
  3. Lawry's14%
  4. Old Bay14%
  5. Masterfoods0.56%
  6. McCormick0.01%
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Which seasoning brands compete with Maggi?

Maggi against seasoning brands worldwide, by month

Share of Search by month for Maggi, Knorr, Lawry's, Old Bay. The figures are in the table below the chart.

View monthly share of search table
MonthMaggiKnorrLawry'sOld BayMasterfoodsMcCormick
Oct 202552%19.1%15.5%12.8%0.62%0.03%
Nov 202532.8%49%9.8%8.1%0.39%0.02%
Dec 202547.4%17.4%17.4%17.4%0.46%0.02%
Jan 202655.5%16.7%13.6%13.6%0.67%0.02%
Feb 202655.5%16.6%13.6%13.6%0.66%0.02%
Mar 202656.9%17.1%11.4%13.9%0.68%0.04%
Apr 202653.9%16.1%16.1%13.2%0.64%0.02%
May 202658.7%14.4%14.4%11.8%0.7%0.02%
Jun 202653.9%16.1%13.2%16.1%0.64%0.02%
Jul 202653.9%16.1%13.2%16.1%0.64%0.02%
Aug 202657.4%14%14%14%0.56%0.01%
Sep 2026——————

  1. 1.Maggi

    57.4%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +3.5 points.

  2. 2.Knorr

    14%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -2.1 points.

  3. 3.Lawry's

    14%

    Moved from 4th to 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +0.8 points.

  4. 4.Old Bay

    14%

    Moved from 3rd to 4th. 110K estimated branded searches, 0% vs prior month. Share -2.1 points.

  5. 5.Masterfoods

    0.56%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.McCormick

    0.01%

    Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Compare search popularity between Maggi and its closest rivals

How has branded search demand for Maggi changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Maggi worldwide rose from 368K to 450K.
  • Across the 11 months ending August 2026, Maggi’s estimated Share of Search among seasoning brands worldwide increased from 52% to 57.4%.
  • Across the 11 months ending August 2026, Maggi’s estimated Share of Search among seasoning brands worldwide peaked at 58.7% in May 2026 and was lowest at 32.8% in November 2025.

How did search popularity change for seasoning brands worldwide in August 2026?

  1. In August 2026, Lawry's overtook Old Bay to rank 3rd among seasoning brands worldwide, at 14%.

  2. In August 2026, Maggi gained estimated Share of Search among seasoning brands worldwide, from 53.9% to 57.4%.

  3. In August 2026, Knorr lost estimated Share of Search among seasoning brands worldwide, from 16.1% to 14%.

  4. In August 2026, Old Bay lost estimated Share of Search among seasoning brands worldwide, from 16.1% to 14%.

  5. Estimated monthly branded searches for McCormick worldwide fell 47.6% over 11 measured months, from 210 to 110 in August 2026.

Where does Maggi compete?

Maggi is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Noodles1st of 647.5%Show ranking
Stock cubes1st of 655.7%Show ranking
Seasoning brands1st of 657.4%Shown above

How is Maggi measured?

Brandwave collects information about searches that people make online using Maggi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • maggi

How the Brand Demand Index is measured

Who owns Maggi?

Maggi is owned by Nestlé. Brandwave also tracks Purina, Milo, NAN, Nescafé and Nesquik, owned by the same company, worldwide.

Do you work for Maggi? To request corrections or removal please contact us via our support page and we will be happy to assist.

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