Better Than Bouillon vs Maggi:Which is more popular?
In September 2026, Maggi had more branded searches than Better Than Bouillon among soup and stock brands worldwide. Maggi had about 450,000 branded searches, while Better Than Bouillon had 74,000. Maggi made up 44.4% of all soup and stock brand searches we track, and Better Than Bouillon accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about soup and stock brands, Better Than Bouillon appeared in two of the five answers and Maggi in none.
Who do people search for more?
Maggi, about 6 searches for every 1 for Better Than Bouillon
Who does AI mention more?
Better Than Bouillon, mentioned in 2 of 5 answers, Maggi in 0
Who does AI recommend more?
Better Than Bouillon, the only one of the two named
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Top soup and stock brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Better Than Bouillon was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maggi did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pacific Foods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Campbell's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Swanson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kitchen Basics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rao's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Better Than Bouillon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Maggi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Continental0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about soup and stock brands
5 answers
Asked ChatGPT
“Which soup or stock brand should I buy?”
Asked ChatGPT
“What are the best soup and stock brands?”
Asked ChatGPT
“What's the best soup or stock brand for easy cooking?”
Searched Google, AI Overview
“soup brands”
Searched Google, AI Overview
“best soup mix”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Better Than Bouillon or Maggi more popular in search?
This chart shows how often people search Google for Better Than Bouillon and Maggi by name. Each line represents a brand's share of searches for all eight soup and stock brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Maggi, Better Than Bouillon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maggi | Campbell's | Rao's | Better Than Bouillon | Swanson | Pacific Foods | Continental | Kitchen Basics |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 39.9% | 13.1% | 8.8% | 1.4% | 0.79% | 0.18% | 0.16% |
| Nov 2025 | 20.8% | 63.4% | 7.6% | 6.2% | 1.3% | 0.56% | 0.11% | 0.11% |
| Dec 2025 | 31.2% | 46.4% | 9.4% | 9.3% | 2.3% | 1% | 0.16% | 0.2% |
| Jan 2026 | 40.2% | 34% | 12.1% | 9.8% | 2.4% | 1.1% | 0.17% | 0.17% |
| Feb 2026 | 39% | 37.7% | 11.7% | 7.8% | 2.4% | 1% | 0.2% | 0.17% |
| Mar 2026 | 44% | 34.8% | 10.8% | 7.2% | 1.8% | 0.97% | 0.19% | 0.16% |
| Apr 2026 | 40.9% | 37.4% | 12.3% | 6.7% | 1.3% | 0.9% | 0.21% | 0.18% |
| May 2026 | 46.1% | 34.5% | 11.3% | 5.1% | 1.9% | 0.83% | 0.25% | 0.16% |
| Jun 2026 | 42.2% | 36.7% | 12.7% | 5.7% | 1.4% | 0.93% | 0.28% | 0.15% |
| Jul 2026 | 42.1% | 36.6% | 12.6% | 5.7% | 1.7% | 0.93% | 0.27% | 0.15% |
| Aug 2026 | 45.2% | 32.1% | 13.6% | 6.1% | 1.8% | 0.81% | 0.24% | 0.16% |
| Sep 2026 | 44.4% | 35.1% | 10.9% | 7.3% | 1.2% | 0.8% | 0.24% | 0.16% |
How has the Better Than Bouillon and Maggi comparison changed over the last 12 months?
3 findings
- Maggi was ahead of Better Than Bouillon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Better Than Bouillon’s share of searches among soup and stock brands worldwide moved from 8.8% to 7.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Maggi’s share of searches among soup and stock brands worldwide moved from 35.7% to 44.4%, and its estimated monthly branded searches moved from 368K to 450K.
How did search popularity change for soup and stock brands worldwide in September 2026?
2 changes
In September 2026, Better Than Bouillon gained share of searches among soup and stock brands worldwide, from 6.1% to 7.3%.
In September 2026, Maggi lost share of searches among soup and stock brands worldwide, from 45.2% to 44.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Better Than Bouillon’s and Maggi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Better Than Bouillon
1 branded search term
- better than bouillon
Maggi
1 branded search term
- maggi
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