Brandwave

How popular isRao's?

In September 2026, people searched for Rao's by name about 110,000 times worldwide, an 18.4% decrease from the previous year. These searches made up 10.9% of all global soup and stock brand searches, placing Rao's third out of eight brands. When we asked both ChatGPT and Google AI Overviews about soup and stock brands, Rao's appeared in two of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Rao's is the third most searched of 8 competitors and the third most recommended in AI answers.

  1. MaggiShare of searches 44.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Campbell'sShare of searches 35.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. Rao'sShare of searches 10.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. Better Than BouillonShare of searches 7.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. SwansonShare of searches 1.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+3 more

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Top soup and stock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rao's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rao's is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kitchen Basics1st
  2. Swanson2nd
  3. Rao's3rd
  4. Pacific Foods4th
  5. Campbell's5th
  6. Better Than Bouillon6th
  7. Maggi–
  8. Continental–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pacific Foods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Campbell's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swanson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kitchen Basics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rao's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Better Than Bouillon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maggi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Continental0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soup and stock brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which soup and stock brands compete with Rao's?

Rao's against soup and stock brands worldwide, by month

Share of searches by month for Maggi, Campbell's, Rao's, Better Than Bouillon. The figures are in the table below the chart.

View monthly share of searches table
MonthMaggiCampbell'sRao'sBetter Than BouillonSwansonPacific FoodsContinentalKitchen Basics
Oct 202535.7%39.9%13.1%8.8%1.4%0.79%0.18%0.16%
Nov 202520.8%63.4%7.6%6.2%1.3%0.56%0.11%0.11%
Dec 202531.2%46.4%9.4%9.3%2.3%1%0.16%0.2%
Jan 202640.2%34%12.1%9.8%2.4%1.1%0.17%0.17%
Feb 202639%37.7%11.7%7.8%2.4%1%0.2%0.17%
Mar 202644%34.8%10.8%7.2%1.8%0.97%0.19%0.16%
Apr 202640.9%37.4%12.3%6.7%1.3%0.9%0.21%0.18%
May 202646.1%34.5%11.3%5.1%1.9%0.83%0.25%0.16%
Jun 202642.2%36.7%12.7%5.7%1.4%0.93%0.28%0.15%
Jul 202642.1%36.6%12.6%5.7%1.7%0.93%0.27%0.15%
Aug 202645.2%32.1%13.6%6.1%1.8%0.81%0.24%0.16%
Sep 202644.4%35.1%10.9%7.3%1.2%0.8%0.24%0.16%

  1. 1.Maggi

    44.4%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Campbell's

    35.1%

    Held 2nd. 356K estimated branded searches, +11.3% vs prior month. Share +3 points.

  3. 3.Rao's

    10.9%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -2.7 points.

  4. 4.Better Than Bouillon

    7.3%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  5. 5.Swanson

    1.2%

    Held 5th. 12.1K estimated branded searches, -33.1% vs prior month. Share -0.6 points.

  6. 6.Pacific Foods

    0.8%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Continental

    0.24%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Kitchen Basics

    0.16%

    Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Rao's and its closest rivals

Every comparison with Rao's

16 comparisons

How has branded search demand for Rao's changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rao's worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Rao's’ share of searches among soup and stock brands worldwide decreased from 13.1% to 10.9%.
  • Across the 12 months ending September 2026, Rao's’ share of searches among soup and stock brands worldwide peaked at 13.6% in August 2026 and was lowest at 7.6% in November 2025.

How did search popularity change for soup and stock brands worldwide in September 2026?

6 changes

  1. In September 2026, Campbell's gained share of searches among soup and stock brands worldwide, from 32.1% to 35.1%.

  2. In September 2026, Better Than Bouillon gained share of searches among soup and stock brands worldwide, from 6.1% to 7.3%.

  3. In September 2026, Rao's lost share of searches among soup and stock brands worldwide, from 13.6% to 10.9%.

  4. In September 2026, Maggi lost share of searches among soup and stock brands worldwide, from 45.2% to 44.4%.

  5. In September 2026, Swanson lost share of searches among soup and stock brands worldwide, from 1.8% to 1.2%.

  6. Estimated monthly branded searches for Continental worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

How are Rao's’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rao's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rao s
  • raos

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How the Brand Demand Index is measured

Where does Rao's compete?

Rao's is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pasta sauce brands3rd of 67.1%Show ranking
Soup and stock brands3rd of 810.9%Shown above
Tomato sauce brands2nd of 623.4%Show ranking
Marinara sauce brands2nd of 335.3%Show ranking
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