Better Than Bouillon vs Rao's:Which is more popular?
In September 2026, Rao's had more branded searches than Better Than Bouillon among soup and stock brands worldwide. Rao's had about 110,000 branded searches, while Better Than Bouillon had 74,000. Rao's made up 10.9% of all soup and stock brand searches we track, and Better Than Bouillon accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about soup and stock brands, Better Than Bouillon and Rao's each appeared in two of the five answers. Rao's was mentioned before Better Than Bouillon in two out of three answers that named either.
Who do people search for more?
Rao's, about 49% more searches than Better Than Bouillon
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Rao's, named ahead of Better Than Bouillon in 2 of 3 answers
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Top soup and stock brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Better Than Bouillon was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Rao's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Rao's was listed before Better Than Bouillon in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pacific Foods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Campbell's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Swanson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kitchen Basics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rao's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Better Than Bouillon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Maggi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Continental0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about soup and stock brands
5 answers
Asked ChatGPT
“Which soup or stock brand should I buy?”
Asked ChatGPT
“What are the best soup and stock brands?”
Asked ChatGPT
“What's the best soup or stock brand for easy cooking?”
Searched Google, AI Overview
“soup brands”
Searched Google, AI Overview
“best soup mix”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Better Than Bouillon or Rao's more popular in search?
This chart shows how often people search Google for Better Than Bouillon and Rao's by name. Each line represents a brand's share of searches for all eight soup and stock brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Rao's, Better Than Bouillon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maggi | Campbell's | Rao's | Better Than Bouillon | Swanson | Pacific Foods | Continental | Kitchen Basics |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.7% | 39.9% | 13.1% | 8.8% | 1.4% | 0.79% | 0.18% | 0.16% |
| Nov 2025 | 20.8% | 63.4% | 7.6% | 6.2% | 1.3% | 0.56% | 0.11% | 0.11% |
| Dec 2025 | 31.2% | 46.4% | 9.4% | 9.3% | 2.3% | 1% | 0.16% | 0.2% |
| Jan 2026 | 40.2% | 34% | 12.1% | 9.8% | 2.4% | 1.1% | 0.17% | 0.17% |
| Feb 2026 | 39% | 37.7% | 11.7% | 7.8% | 2.4% | 1% | 0.2% | 0.17% |
| Mar 2026 | 44% | 34.8% | 10.8% | 7.2% | 1.8% | 0.97% | 0.19% | 0.16% |
| Apr 2026 | 40.9% | 37.4% | 12.3% | 6.7% | 1.3% | 0.9% | 0.21% | 0.18% |
| May 2026 | 46.1% | 34.5% | 11.3% | 5.1% | 1.9% | 0.83% | 0.25% | 0.16% |
| Jun 2026 | 42.2% | 36.7% | 12.7% | 5.7% | 1.4% | 0.93% | 0.28% | 0.15% |
| Jul 2026 | 42.1% | 36.6% | 12.6% | 5.7% | 1.7% | 0.93% | 0.27% | 0.15% |
| Aug 2026 | 45.2% | 32.1% | 13.6% | 6.1% | 1.8% | 0.81% | 0.24% | 0.16% |
| Sep 2026 | 44.4% | 35.1% | 10.9% | 7.3% | 1.2% | 0.8% | 0.24% | 0.16% |
How has the Better Than Bouillon and Rao's comparison changed over the last 12 months?
3 findings
- Rao's was ahead of Better Than Bouillon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Better Than Bouillon’s share of searches among soup and stock brands worldwide moved from 8.8% to 7.3%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Rao's’ share of searches among soup and stock brands worldwide moved from 13.1% to 10.9%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for soup and stock brands worldwide in September 2026?
2 changes
In September 2026, Better Than Bouillon gained share of searches among soup and stock brands worldwide, from 6.1% to 7.3%.
In September 2026, Rao's lost share of searches among soup and stock brands worldwide, from 13.6% to 10.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Better Than Bouillon’s and Rao's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Better Than Bouillon
1 branded search term
- better than bouillon
Rao's
2 branded search terms
- rao s
- raos
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