Brandwave

How popular isKitchen Basics?

In September 2026, people searched for Kitchen Basics by name about 1,600 times worldwide, about the same as the previous year. These searches made up 0.16% of all global soup and stock brand searches, placing Kitchen Basics eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about soup and stock brands, Kitchen Basics appeared in three of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Kitchen Basics is the eighth most searched of 8 competitors and the most recommended in AI answers.

  1. MaggiShare of searches 44.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Campbell'sShare of searches 35.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. Rao'sShare of searches 10.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. Better Than BouillonShare of searches 7.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. Kitchen BasicsShare of searches 0.16%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

+3 more

Follow Kitchen Basics and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top soup and stock brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kitchen Basics was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kitchen Basics is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kitchen Basics1st
  2. Swanson2nd
  3. Rao's3rd
  4. Pacific Foods4th
  5. Campbell's5th
  6. Better Than Bouillon6th
  7. Maggi–
  8. Continental–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pacific Foods4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Campbell's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swanson3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kitchen Basics3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rao's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Better Than Bouillon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Maggi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Continental0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about soup and stock brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which soup and stock brands compete with Kitchen Basics?

Kitchen Basics against soup and stock brands worldwide, by month

Share of searches by month for Maggi, Campbell's, Rao's, Better Than Bouillon, Kitchen Basics. The figures are in the table below the chart.

View monthly share of searches table
MonthMaggiCampbell'sRao'sBetter Than BouillonSwansonPacific FoodsContinentalKitchen Basics
Oct 202535.7%39.9%13.1%8.8%1.4%0.79%0.18%0.16%
Nov 202520.8%63.4%7.6%6.2%1.3%0.56%0.11%0.11%
Dec 202531.2%46.4%9.4%9.3%2.3%1%0.16%0.2%
Jan 202640.2%34%12.1%9.8%2.4%1.1%0.17%0.17%
Feb 202639%37.7%11.7%7.8%2.4%1%0.2%0.17%
Mar 202644%34.8%10.8%7.2%1.8%0.97%0.19%0.16%
Apr 202640.9%37.4%12.3%6.7%1.3%0.9%0.21%0.18%
May 202646.1%34.5%11.3%5.1%1.9%0.83%0.25%0.16%
Jun 202642.2%36.7%12.7%5.7%1.4%0.93%0.28%0.15%
Jul 202642.1%36.6%12.6%5.7%1.7%0.93%0.27%0.15%
Aug 202645.2%32.1%13.6%6.1%1.8%0.81%0.24%0.16%
Sep 202644.4%35.1%10.9%7.3%1.2%0.8%0.24%0.16%

  1. 1.Maggi

    44.4%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.Campbell's

    35.1%

    Held 2nd. 356K estimated branded searches, +11.3% vs prior month. Share +3 points.

  3. 3.Rao's

    10.9%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -2.7 points.

  4. 4.Better Than Bouillon

    7.3%

    Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +1.2 points.

  5. 5.Swanson

    1.2%

    Held 5th. 12.1K estimated branded searches, -33.1% vs prior month. Share -0.6 points.

  6. 6.Pacific Foods

    0.8%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Continental

    0.24%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Kitchen Basics

    0.16%

    Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Kitchen Basics and its closest rivals

Every comparison with Kitchen Basics

7 comparisons

How has branded search demand for Kitchen Basics changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kitchen Basics worldwide held steady at 1.6K.
  • Across the 12 months ending September 2026, Kitchen Basics’ share of searches among soup and stock brands worldwide held steady at 0.16%.

How did search popularity change for soup and stock brands worldwide in September 2026?

6 changes

  1. In September 2026, Campbell's gained share of searches among soup and stock brands worldwide, from 32.1% to 35.1%.

  2. In September 2026, Better Than Bouillon gained share of searches among soup and stock brands worldwide, from 6.1% to 7.3%.

  3. In September 2026, Rao's lost share of searches among soup and stock brands worldwide, from 13.6% to 10.9%.

  4. In September 2026, Maggi lost share of searches among soup and stock brands worldwide, from 45.2% to 44.4%.

  5. In September 2026, Swanson lost share of searches among soup and stock brands worldwide, from 1.8% to 1.2%.

  6. Estimated monthly branded searches for Continental worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

How are Kitchen Basics’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Kitchen Basics’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kitchen basics

Do you work for Kitchen Basics? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Kitchen Basics your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free