How popular isContinental in search?

In September 2026, there were an estimated 2.4K branded searches for Continental worldwide which is up 26.3% over the last 12 months. Continental holds 0.3% estimated Share of Search among soup and stock brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Follow Continental and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which soup and stock brands compete with Continental?

Continental against soup and stock brands worldwide, by month

Month	Maggi	Campbell's	Continental
Oct 2025	47.1%	52.6%	0.24%
Nov 2025	24.7%	75.2%	0.13%
Dec 2025	40.1%	59.7%	0.21%
Jan 2026	54%	45.7%	0.23%
Feb 2026	50.7%	49%	0.26%
Mar 2026	55.7%	44.1%	0.24%
Apr 2026	52.1%	47.6%	0.27%
May 2026	57%	42.7%	0.3%
Jun 2026	53.3%	46.3%	0.35%
Jul 2026	53.3%	46.3%	0.35%
Aug 2026	58.3%	41.4%	0.31%
Sep 2026	55.7%	44%	0.3%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Maggi Nestlé	55.7%	450K	0%	-2.6 points
2, held 2nd	Campbell's	44%	356K	+11.3%	+2.6 points
3, held 3rd	Continental Unilever	0.3%	2.4K	0%	0 points

1.Maggi
55.7%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share -2.6 points.
2.Campbell's
44%
Held 2nd. 356K estimated branded searches, +11.3% vs prior month. Share +2.6 points.
3.Continental
0.3%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Continental and its closest rivals

Every comparison with Continental

7 comparisons

How has branded search demand for Continental changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Continental worldwide rose from 1.9K to 2.4K.
Across the 12 months ending September 2026, Continental’s estimated Share of Search among soup and stock brands worldwide held steady, from 0.24% to 0.3%.

How did search popularity change for soup and stock brands worldwide in September 2026?

3 changes

In September 2026, Campbell's gained estimated Share of Search among soup and stock brands worldwide, from 41.4% to 44%.
In September 2026, Maggi lost estimated Share of Search among soup and stock brands worldwide, from 58.3% to 55.7%.
Estimated monthly branded searches for Continental worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

Where does Continental compete?

Continental is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Soup brands	7th of 7	0.12%	Show ranking
Soup and stock brands	3rd of 3	0.3%	Shown above

How is Continental measured?

Brandwave collects information about searches that people make online using Continental’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term