Soup and stock brands:Which are searched most?
In September 2026, Maggi was the most searched among soup and stock brands worldwide, with an estimated 450K branded searches and 55.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Maggi55.7%
Campbell's44%
Continental0.3%
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Share of SearchLeaderboard
Compare the soup, stock and gravy brands people cook. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maggi, Campbell's. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Campbell's | Continental |
|---|---|---|---|
| Oct 2025 | 47.1% | 52.6% | 0.24% |
| Nov 2025 | 24.7% | 75.2% | 0.13% |
| Dec 2025 | 40.1% | 59.7% | 0.21% |
| Jan 2026 | 54% | 45.7% | 0.23% |
| Feb 2026 | 50.7% | 49% | 0.26% |
| Mar 2026 | 55.7% | 44.1% | 0.24% |
| Apr 2026 | 52.1% | 47.6% | 0.27% |
| May 2026 | 57% | 42.7% | 0.3% |
| Jun 2026 | 53.3% | 46.3% | 0.35% |
| Jul 2026 | 53.3% | 46.3% | 0.35% |
| Aug 2026 | 58.3% | 41.4% | 0.31% |
| Sep 2026 | 55.7% | 44% | 0.3% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.7% | 450K | 0% | -2.6 points | |
| 2, held 2nd | 44% | 356K | +11.3% | +2.6 points | |
| 3, held 3rd | 0.3% | 2.4K | 0% | 0 points |
1.
55.7%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share -2.6 points.
44%
Held 2nd. 356K estimated branded searches, +11.3% vs prior month. Share +2.6 points.
0.3%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among soup and stock brands worldwide?
3 brands
In September 2026, Maggi was the most searched among soup and stock brands worldwide, with an estimated 450K branded searches and 55.7% estimated Share of Search within this set. Campbell's is in 2nd place, 11.6 percentage points behind at 44% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Maggi | 47.1% → 55.7% | 58.3%Aug 2026 | 24.7%Nov 2025 | 2nd → 1st |
| Campbell's | 52.6% → 44% | 75.2%Nov 2025 | 41.4%Aug 2026 | 1st → 2nd |
| Continental | 0.24% → 0.3% | 0.35%Jun 2026 | 0.13%Nov 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Maggi’s estimated Share of Search among soup and stock brands worldwide increased from 47.1% to 55.7%.
- Across the 12 months ending September 2026, Campbell's’ estimated Share of Search among soup and stock brands worldwide decreased from 52.6% to 44%.
- Across the 12 months ending September 2026, Maggi’s estimated Share of Search among soup and stock brands worldwide peaked at 58.3% in August 2026 and was lowest at 24.7% in November 2025.
- Across the 12 months ending September 2026, Campbell's’ estimated Share of Search among soup and stock brands worldwide peaked at 75.2% in November 2025 and was lowest at 41.4% in August 2026.
- Across the 12 months ending September 2026, Maggi rose from 2nd to 1st among soup and stock brands worldwide.
- Across the 12 months ending September 2026, Campbell's fell from 1st to 2nd among soup and stock brands worldwide.
- Across the 12 months ending September 2026, Continental held steady: its estimated Share of Search among soup and stock brands worldwide moved less than 0.5 percentage points.
How did search popularity change for soup and stock brands worldwide in September 2026?
3 changes
In September 2026, Campbell's gained estimated Share of Search among soup and stock brands worldwide, from 41.4% to 44%.
In September 2026, Maggi lost estimated Share of Search among soup and stock brands worldwide, from 58.3% to 55.7%.
Estimated monthly branded searches for Continental worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.
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