Campbell's vs Maggi:Which is more popular by branded search?
In August 2026, Maggi had more branded searches than Campbell's among stock cubes worldwide. Maggi was estimated to have 450K branded searches compared to Campbell's’ 246K, and held a 55.7% Share of Search versus Campbell's’ 30.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Campbell's or Maggi?
Compare the stock cubes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maggi, Campbell's. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Campbell's | Knorr | Bovril | Massel | Oxo |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 37.3% | 16.7% | 0.3% | 0.05% | 0.03% |
| Nov 2025 | 26.8% | 32.8% | 40.1% | 0.21% | 0.02% | 0.02% |
| Dec 2025 | 45.6% | 37.3% | 16.7% | 0.3% | 0.04% | 0.04% |
| Jan 2026 | 53.9% | 29.5% | 16.2% | 0.35% | 0.05% | 0.07% |
| Feb 2026 | 50.6% | 33.8% | 15.1% | 0.33% | 0.04% | 0.04% |
| Mar 2026 | 54% | 29.5% | 16.2% | 0.16% | 0.05% | 0.03% |
| Apr 2026 | 50.7% | 33.9% | 15.2% | 0.18% | 0.05% | 0.04% |
| May 2026 | 55.7% | 30.4% | 13.6% | 0.12% | 0.07% | 0.04% |
| Jun 2026 | 50.7% | 33.9% | 15.1% | 0.18% | 0.08% | 0.04% |
| Jul 2026 | 50.7% | 33.9% | 15.2% | 0.14% | 0.08% | 0.04% |
| Aug 2026 | 55.7% | 30.4% | 13.6% | 0.16% | 0.06% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Campbell's and Maggi comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Campbell's took it in November 2025, Maggi took it in December 2025.
- Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among stock cubes worldwide moved from 37.3% to 30.4%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among stock cubes worldwide moved from 45.6% to 55.7%, and its estimated monthly branded searches moved from 368K to 450K.
How did search popularity change for stock cubes worldwide in August 2026?
2 changes
In August 2026, Maggi gained estimated Share of Search among stock cubes worldwide, from 50.7% to 55.7%.
In August 2026, Campbell's lost estimated Share of Search among stock cubes worldwide, from 33.9% to 30.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Campbell's’ and Maggi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Campbell's
1 branded search term
- campbells
Maggi
1 branded search term
- maggi
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