Brandwave

How popular isCampbell's in search?

In August 2026, there were an estimated 246K branded searches for Campbell's worldwide which is down 18.3% over the last 11 months. Campbell's holds 10.5% estimated Share of Search among soup brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Covent Garden78.3%
  2. Campbell's10.5%
  3. Heinz7.1%
  4. Progresso3.2%
  5. Amy's0.77%
  6. Continental0.1%
  7. Baxter's0.07%
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Where does Campbell's compete?

Campbell's is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Soup brands2nd of 710.5%Shown below
Stock cubes2nd of 630.4%Show ranking

Which soup brands compete with Campbell's?

Campbell's against soup brands worldwide, by month

Share of Search by month for Covent Garden, Campbell's, Heinz, Progresso. The figures are in the table below the chart.

View monthly share of search table
MonthCovent GardenCampbell'sHeinzProgressoAmy'sContinentalBaxter's
Oct 202570.9%14.2%9.5%4.3%0.86%0.09%0.14%
Nov 202571.5%17.6%6.4%3.5%0.71%0.07%0.11%
Dec 202583.3%9.2%4.1%2.8%0.55%0.06%0.07%
Jan 202669.8%14.1%9.4%5.2%1.3%0.11%0.17%
Feb 202671.9%14.5%8%4.4%1.1%0.11%0.14%
Mar 202669.8%14.1%9.4%5.2%1.3%0.11%0.11%
Apr 202673.8%12.1%8.1%4.5%1.3%0.09%0.08%
May 202674%12.1%8.1%4.5%1.1%0.12%0.08%
Jun 202670%14.1%9.5%5.2%1%0.14%0.07%
Jul 202675.7%12.4%6.8%3.7%1.1%0.12%0.07%
Aug 202678.3%10.5%7.1%3.2%0.77%0.1%0.07%
Sep 2026———————

  1. 1.Covent Garden

    78.3%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +2.6 points.

  2. 2.Campbell's

    10.5%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.9 points.

  3. 3.Heinz

    7.1%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  4. 4.Progresso

    3.2%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Amy's

    0.77%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  6. 6.Continental

    0.1%

    Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Baxter's

    0.07%

    Held 7th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Campbell's and its closest rivals

How has branded search demand for Campbell's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Campbell's worldwide fell from 301K to 246K.
  • Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among soup brands worldwide decreased from 14.2% to 10.5%.
  • Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among soup brands worldwide peaked at 17.6% in November 2025 and was lowest at 9.2% in December 2025.

How did search popularity change for soup brands worldwide in August 2026?

  1. In August 2026, Covent Garden gained estimated Share of Search among soup brands worldwide, from 75.7% to 78.3%.

  2. In August 2026, Campbell's lost estimated Share of Search among soup brands worldwide, from 12.4% to 10.5%.

  3. In August 2026, Progresso lost estimated Share of Search among soup brands worldwide, from 3.7% to 3.2%.

  4. Estimated monthly branded searches for Continental worldwide rose 26.3% over 11 measured months, from 1.9K to 2.4K in August 2026.

  5. Estimated monthly branded searches for Baxter's worldwide fell 44.8% over 11 measured months, from 2.9K to 1.6K in August 2026.

  6. Estimated monthly branded searches for Heinz worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

How is Campbell's measured?

Brandwave collects information about searches that people make online using Campbell's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • campbells

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How the Brand Demand Index is measured

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