Brandwave

Stock cubes:Which brands are most popular in search?

In August 2026, Maggi was the most searched among stock cubes worldwide, with an estimated 450K branded searches and 55.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Maggi55.7%
  2. Campbell's30.4%
  3. Knorr13.6%
  4. Bovril0.16%
  5. Massel0.06%
  6. Oxo0.03%

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Share of SearchLeaderboard

Compare the stock cubes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among stock cubes worldwide, by month

Share of Search by month for Maggi, Campbell's, Knorr. The figures are in the table below the chart.

View monthly share of search table
MonthMaggiCampbell'sKnorrBovrilMasselOxo
Oct 202545.6%37.3%16.7%0.3%0.05%0.03%
Nov 202526.8%32.8%40.1%0.21%0.02%0.02%
Dec 202545.6%37.3%16.7%0.3%0.04%0.04%
Jan 202653.9%29.5%16.2%0.35%0.05%0.07%
Feb 202650.6%33.8%15.1%0.33%0.04%0.04%
Mar 202654%29.5%16.2%0.16%0.05%0.03%
Apr 202650.7%33.9%15.2%0.18%0.05%0.04%
May 202655.7%30.4%13.6%0.12%0.07%0.04%
Jun 202650.7%33.9%15.1%0.18%0.08%0.04%
Jul 202650.7%33.9%15.2%0.14%0.08%0.04%
Aug 202655.7%30.4%13.6%0.16%0.06%0.03%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Maggi

    55.7%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +5 points.

  2. 2.Campbell's

    30.4%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Knorr

    13.6%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.Bovril

    0.16%

    Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

  5. 5.Massel

    0.06%

    Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.

  6. 6.Oxo

    0.03%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among stock cubes worldwide?

In August 2026, Maggi was the most searched among stock cubes worldwide, with an estimated 450K branded searches and 55.7% estimated Share of Search within this set. Campbell's is in 2nd place, 25.2 percentage points behind at 30.4% Share of Search.

Global stock cubes, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Maggi45.6% → 55.7%55.7%May 202626.8%Nov 20251st
Campbell's37.3% → 30.4%37.3%Dec 202529.5%Jan 20262nd
Knorr16.7% → 13.6%40.1%Nov 202513.6%Aug 20263rd
Bovril0.3% → 0.16%0.35%Jan 20260.12%May 20264th
Massel0.05% → 0.06%0.08%Jul 20260.02%Nov 20255th
Oxo0.03%0.07%Jan 20260.02%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Maggi’s estimated Share of Search among stock cubes worldwide increased from 45.6% to 55.7%.
  • Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among stock cubes worldwide decreased from 37.3% to 30.4%.
  • Across the 11 months ending August 2026, Knorr’s estimated Share of Search among stock cubes worldwide decreased from 16.7% to 13.6%.
  • Across the 11 months ending August 2026, Maggi’s estimated Share of Search among stock cubes worldwide peaked at 55.7% in May 2026 and was lowest at 26.8% in November 2025.
  • Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among stock cubes worldwide peaked at 37.3% in December 2025 and was lowest at 29.5% in January 2026.
  • Across the 11 months ending August 2026, Knorr’s estimated Share of Search among stock cubes worldwide peaked at 40.1% in November 2025 and was lowest at 13.6% in August 2026.
  • Across the 11 months ending August 2026, Bovril, Massel and Oxo held steady: their estimated Share of Search among stock cubes worldwide each moved less than 0.5 percentage points.

How did search popularity change for stock cubes worldwide in August 2026?

  1. In August 2026, Maggi gained estimated Share of Search among stock cubes worldwide, from 50.7% to 55.7%.

  2. In August 2026, Campbell's lost estimated Share of Search among stock cubes worldwide, from 33.9% to 30.4%.

  3. In August 2026, Knorr lost estimated Share of Search among stock cubes worldwide, from 15.2% to 13.6%.

  4. Estimated monthly branded searches for Massel worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

  5. Estimated monthly branded searches for Bovril worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.

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