Campbell's vs Knorr:Which is searched more?
In August 2026, Campbell's had more branded searches than Knorr among stock cubes worldwide. Campbell's was estimated to have 320K branded searches compared to Knorr’s 110K, and held a 36.3% Share of Search versus Knorr’s 12.5%. These are worldwide searches for English-language branded terms.
Follow Campbell's vs Knorr and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Campbell's or Knorr?
Compare the stock cubes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Campbell's, Knorr. The figures are in the table below the chart.
View monthly share of search table
| Month | Campbell's | Knorr |
|---|---|---|
| Oct 2025 | 44.8% | 14.7% |
| Nov 2025 | 54.9% | 26.9% |
| Dec 2025 | 51.9% | 12.8% |
| Jan 2026 | 39.3% | 13.9% |
| Feb 2026 | 42.5% | 13.1% |
| Mar 2026 | 37.8% | 14.3% |
| Apr 2026 | 41.2% | 13.5% |
| May 2026 | 37.5% | 12.2% |
| Jun 2026 | 40% | 13.7% |
| Jul 2026 | 40% | 13.8% |
| Aug 2026 | 36.3% | 12.5% |
| Sep 2026 | — | — |
How has the Campbell's and Knorr comparison changed over the last 12 months?
3 findings
- Campbell's was ahead of Knorr in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Campbell's’ estimated Share of Search among stock cubes worldwide moved from 44.8% to 36.3%, and its estimated monthly branded searches moved from 411K to 320K.
- Across the 11 months ending August 2026, Knorr’s estimated Share of Search among stock cubes worldwide moved from 14.7% to 12.5%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for stock cubes worldwide in August 2026?
2 changes
In August 2026, Campbell's lost estimated Share of Search among stock cubes worldwide, from 40% to 36.3%.
In August 2026, Knorr lost estimated Share of Search among stock cubes worldwide, from 13.8% to 12.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Campbell's’ and Knorr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Campbell's
2 branded search terms
- campbell s
- campbells
Knorr
1 branded search term
- knorr
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.