Brandwave

How popular isKnorr in search?

In August 2026, there were an estimated 110K branded searches for Knorr worldwide which is down 18.5% over the last 11 months. Knorr holds 11.7% estimated Share of Search among seasoning brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Maggi47.7%
  2. Lawry's23.3%
  3. Old Bay16.9%
  4. Knorr11.7%
  5. Masterfoods0.47%
  6. McCormick0.01%
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Where does Knorr compete?

Knorr is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Seasoning brands4th of 611.7%Shown below
Stock cubes3rd of 612.5%Show ranking

Which seasoning brands compete with Knorr?

Knorr against seasoning brands worldwide, by month

Share of Search by month for Maggi, Lawry's, Old Bay, Knorr. The figures are in the table below the chart.

View monthly share of search table
MonthMaggiLawry'sOld BayKnorrMasterfoodsMcCormick
Oct 202542.9%25.6%15.3%15.7%0.51%0.02%
Nov 202528.9%17.3%10.3%43.2%0.35%0.01%
Dec 202538.3%28.1%19.2%14%0.37%0.01%
Jan 202646.4%22.7%16.4%13.9%0.56%0.01%
Feb 202646.3%22.8%16.5%13.8%0.55%0.02%
Mar 202648.3%19.4%17.1%14.5%0.58%0.03%
Apr 202643.7%26.1%16.6%13.1%0.52%0.02%
May 202648.6%23.8%15.1%11.9%0.58%0.02%
Jun 202644.7%22%19.4%13.4%0.53%0.02%
Jul 202644.7%22%19.4%13.4%0.53%0.02%
Aug 202647.7%23.3%16.9%11.7%0.47%0.01%
Sep 2026——————

  1. 1.Maggi

    47.7%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +3 points.

  2. 2.Lawry's

    23.3%

    Held 2nd. 220K estimated branded searches, +21.5% vs prior month. Share +1.3 points.

  3. 3.Old Bay

    16.9%

    Held 3rd. 160K estimated branded searches, 0% vs prior month. Share -2.5 points.

  4. 4.Knorr

    11.7%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -1.7 points.

  5. 5.Masterfoods

    0.47%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.McCormick

    0.01%

    Held 6th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

Compare search popularity between Knorr and its closest rivals

Every comparison with Knorr

How has branded search demand for Knorr changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Knorr worldwide fell from 135K to 110K.
  • Across the 11 months ending August 2026, Knorr’s estimated Share of Search among seasoning brands worldwide decreased from 15.7% to 11.7%.
  • Across the 11 months ending August 2026, Knorr’s estimated Share of Search among seasoning brands worldwide peaked at 43.2% in November 2025 and was lowest at 11.7% in August 2026.
  • Across the 11 months ending August 2026, Knorr fell from 3rd to 4th among seasoning brands worldwide.

How did search popularity change for seasoning brands worldwide in August 2026?

  1. In August 2026, Maggi gained estimated Share of Search among seasoning brands worldwide, from 44.7% to 47.7%.

  2. In August 2026, Lawry's gained estimated Share of Search among seasoning brands worldwide, from 22% to 23.3%.

  3. In August 2026, Old Bay lost estimated Share of Search among seasoning brands worldwide, from 19.4% to 16.9%.

  4. In August 2026, Knorr lost estimated Share of Search among seasoning brands worldwide, from 13.4% to 11.7%.

  5. Estimated monthly branded searches for McCormick worldwide fell 47.6% over 11 measured months, from 210 to 110 in August 2026.

How is Knorr measured?

Brandwave collects information about searches that people make online using Knorr’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • knorr

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How the Brand Demand Index is measured

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