Knorr vs Maggi:Which is searched more?
In August 2026, Maggi had more branded searches than Knorr among seasoning brands worldwide. Maggi was estimated to have 450K branded searches compared to Knorr’s 110K, and held a 47.7% Share of Search versus Knorr’s 11.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Knorr or Maggi?
Compare the seasoning brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Maggi, Knorr. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Knorr |
|---|---|---|
| Oct 2025 | 42.9% | 15.7% |
| Nov 2025 | 28.9% | 43.2% |
| Dec 2025 | 38.3% | 14% |
| Jan 2026 | 46.4% | 13.9% |
| Feb 2026 | 46.3% | 13.8% |
| Mar 2026 | 48.3% | 14.5% |
| Apr 2026 | 43.7% | 13.1% |
| May 2026 | 48.6% | 11.9% |
| Jun 2026 | 44.7% | 13.4% |
| Jul 2026 | 44.7% | 13.4% |
| Aug 2026 | 47.7% | 11.7% |
| Sep 2026 | — | — |
How has the Knorr and Maggi comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Knorr took it in November 2025, Maggi took it in December 2025.
- Across the 11 months ending August 2026, Knorr’s estimated Share of Search among seasoning brands worldwide moved from 15.7% to 11.7%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Maggi’s estimated Share of Search among seasoning brands worldwide moved from 42.9% to 47.7%, and its estimated monthly branded searches moved from 368K to 450K.
How did search popularity change for seasoning brands worldwide in August 2026?
2 changes
In August 2026, Maggi gained estimated Share of Search among seasoning brands worldwide, from 44.7% to 47.7%.
In August 2026, Knorr lost estimated Share of Search among seasoning brands worldwide, from 13.4% to 11.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Knorr’s and Maggi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.