Knorr vs Lawry's:Which is more popular by branded search?
In August 2026, Knorr and Lawry's were level on Share of Search among seasoning brands worldwide, with an estimated 110K branded searches each, at 14% estimated Share of Search each. These are worldwide searches for English-language branded terms.
Follow Knorr vs Lawry's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Knorr or Lawry's?
Compare the seasoning brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Knorr, Lawry's. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Knorr | Lawry's | Old Bay | Masterfoods | McCormick |
|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 19.1% | 15.5% | 12.8% | 0.62% | 0.03% |
| Nov 2025 | 32.8% | 49% | 9.8% | 8.1% | 0.39% | 0.02% |
| Dec 2025 | 47.4% | 17.4% | 17.4% | 17.4% | 0.46% | 0.02% |
| Jan 2026 | 55.5% | 16.7% | 13.6% | 13.6% | 0.67% | 0.02% |
| Feb 2026 | 55.5% | 16.6% | 13.6% | 13.6% | 0.66% | 0.02% |
| Mar 2026 | 56.9% | 17.1% | 11.4% | 13.9% | 0.68% | 0.04% |
| Apr 2026 | 53.9% | 16.1% | 16.1% | 13.2% | 0.64% | 0.02% |
| May 2026 | 58.7% | 14.4% | 14.4% | 11.8% | 0.7% | 0.02% |
| Jun 2026 | 53.9% | 16.1% | 13.2% | 16.1% | 0.64% | 0.02% |
| Jul 2026 | 53.9% | 16.1% | 13.2% | 16.1% | 0.64% | 0.02% |
| Aug 2026 | 57.4% | 14% | 14% | 14% | 0.56% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Knorr and Lawry's comparison changed over the last 12 months?
3 findings
- Knorr was ahead of Lawry's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Knorr’s estimated Share of Search among seasoning brands worldwide moved from 19.1% to 14%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Lawry's’ estimated Share of Search among seasoning brands worldwide moved from 15.5% to 14%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for seasoning brands worldwide in August 2026?
2 changes
In August 2026, Lawry's overtook Old Bay to rank 3rd among seasoning brands worldwide, at 14%.
In August 2026, Knorr lost estimated Share of Search among seasoning brands worldwide, from 16.1% to 14%.
How each brand is measured
Brandwave collects information about searches that people make online using Knorr’s and Lawry's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.