Knorr vs McCormick:Which is more popular by branded search?
In August 2026, Knorr had more branded searches than McCormick among seasoning brands worldwide. Knorr was estimated to have 110K branded searches compared to McCormick’s 110, and held a 14% Share of Search versus McCormick’s 0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Knorr or McCormick?
Compare the seasoning brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Knorr, McCormick. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Knorr | Lawry's | Old Bay | Masterfoods | McCormick |
|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 19.1% | 15.5% | 12.8% | 0.62% | 0.03% |
| Nov 2025 | 32.8% | 49% | 9.8% | 8.1% | 0.39% | 0.02% |
| Dec 2025 | 47.4% | 17.4% | 17.4% | 17.4% | 0.46% | 0.02% |
| Jan 2026 | 55.5% | 16.7% | 13.6% | 13.6% | 0.67% | 0.02% |
| Feb 2026 | 55.5% | 16.6% | 13.6% | 13.6% | 0.66% | 0.02% |
| Mar 2026 | 56.9% | 17.1% | 11.4% | 13.9% | 0.68% | 0.04% |
| Apr 2026 | 53.9% | 16.1% | 16.1% | 13.2% | 0.64% | 0.02% |
| May 2026 | 58.7% | 14.4% | 14.4% | 11.8% | 0.7% | 0.02% |
| Jun 2026 | 53.9% | 16.1% | 13.2% | 16.1% | 0.64% | 0.02% |
| Jul 2026 | 53.9% | 16.1% | 13.2% | 16.1% | 0.64% | 0.02% |
| Aug 2026 | 57.4% | 14% | 14% | 14% | 0.56% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Knorr and McCormick comparison changed over the last 12 months?
3 findings
- Knorr was ahead of McCormick in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Knorr’s estimated Share of Search among seasoning brands worldwide moved from 19.1% to 14%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, McCormick’s estimated Share of Search among seasoning brands worldwide moved from 0.03% to 0.01%, and its estimated monthly branded searches moved from 210 to 110.
How did search popularity change for seasoning brands worldwide in August 2026?
2 changes
In August 2026, Knorr lost estimated Share of Search among seasoning brands worldwide, from 16.1% to 14%.
Estimated monthly branded searches for McCormick worldwide fell 47.6% over 11 measured months, from 210 to 110 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Knorr’s and McCormick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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