Knorr vs Massel:Which is more popular by branded search?
In August 2026, Knorr had more branded searches than Massel among stock cubes worldwide. Knorr was estimated to have 110K branded searches compared to Massel’s 480, and held a 12.5% Share of Search versus Massel’s 0.05%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Knorr or Massel?
Compare the stock cubes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Knorr, Massel. The figures are in the table below the chart.
View monthly share of search table
| Month | Maggi | Campbell's | Knorr | Bovril | Massel | Oxo |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.1% | 44.8% | 14.7% | 0.26% | 0.04% | 0.03% |
| Nov 2025 | 18% | 54.9% | 26.9% | 0.14% | 0.02% | 0.02% |
| Dec 2025 | 34.9% | 51.9% | 12.8% | 0.23% | 0.03% | 0.03% |
| Jan 2026 | 46.4% | 39.3% | 13.9% | 0.3% | 0.04% | 0.06% |
| Feb 2026 | 44% | 42.5% | 13.1% | 0.29% | 0.04% | 0.03% |
| Mar 2026 | 47.7% | 37.8% | 14.3% | 0.14% | 0.04% | 0.03% |
| Apr 2026 | 45.1% | 41.2% | 13.5% | 0.16% | 0.05% | 0.03% |
| May 2026 | 50.1% | 37.5% | 12.2% | 0.11% | 0.07% | 0.04% |
| Jun 2026 | 46% | 40% | 13.7% | 0.16% | 0.07% | 0.03% |
| Jul 2026 | 46% | 40% | 13.8% | 0.13% | 0.07% | 0.03% |
| Aug 2026 | 51% | 36.3% | 12.5% | 0.15% | 0.05% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Knorr and Massel comparison changed over the last 12 months?
3 findings
- Knorr was ahead of Massel in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Knorr’s estimated Share of Search among stock cubes worldwide moved from 14.7% to 12.5%, and its estimated monthly branded searches moved from 135K to 110K.
- Across the 11 months ending August 2026, Massel’s estimated Share of Search among stock cubes worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 390 to 480.
How did search popularity change for stock cubes worldwide in August 2026?
2 changes
In August 2026, Knorr lost estimated Share of Search among stock cubes worldwide, from 13.8% to 12.5%.
Estimated monthly branded searches for Massel worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Knorr’s and Massel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.